Senior Integrated Media Manager - BWS

Endeavour Group; New South Wales; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Exclusive discount card for Endeavour/

Health and wellbeing services

Learning and development opportunities

Career growth

Job summary

Endeavour Group, home to BWS, Dan Murphy’s and more, seeks a Senior Integrated Media Manager to shape and deliver the overarching BWS media strategy across paid channels. You’ll lead internal media teams and manage partnerships with agencies and platforms to drive omnichannel growth and ROI.

You will champion data-driven decision making using MMM and 1P data, partnering with Marketing Leadership to forecast, optimize, and improve traffic to our eCommerce channels.

Qualifications

• 8+ years in marketing or media agency environments.
• End-to-end integrated media planning across data and digital channels.
• Experience using marketing analytics and MMM to inform strategy.
• Strong budget management and reconciliation experience.
• Ability to influence senior leadership and collaborate across functions.

Responsibilities

• Deliver the BWS media strategy across paid channels and campaigns.
• Lead day-to-day management of media agencies and strategic digital partners (Google and Meta).
• Own the paid media budget and monthly reconciliation process.
• Leverage MMM to enhance media contribution to sales and ROI.
• Evolve 1P data use to support growth and retention strategies with cross‑team collaboration.
• Forecast and optimize traffic contributions to eCommerce with Performance Marketing teams.
• Create a culture of testing and optimization for media plans.
• Lead WIPs, post‑campaign reporting, briefs, and competitive reporting.

Skills

Media planning

MMM

Budget management

Stakeholder management

Leadership

Data analysis

Communication

Education

Marketing degree or related

Tools

Google Ads

Meta Ads

Job description

Best-ever Work Situation

BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers.

• Bring your passion and feel the energy
• Join the Media & Digital Marketing team in this key leadership role
• Shape and deliver media strategy and optimisation for the iconic BWS brand

As the Senior Integrated Media Manager - BWS you will play a key leadership role within our Marketing & Communications, responsible for shaping and delivering the overarching BWS media strategy, driving effective planning, buying, and optimisation across all paid media channels and integrated campaigns.

Contributing as an integral member of the BWS Marketing Leadership Team, you will lead a high-performing internal media team and manage strategic partnerships with our media agencies and platforms like Google and Meta.

You will champion media effectiveness by leveraging Marketing Mix Modelling (MMM) and first-party data to grow omnichannel sales, increase media ROI, and deliver marketing's traffic contribution to our eCommerce business.
Sound good? Read on.

Here's a taster of the responsibilities:

• Deliver the BWS media strategy, ensuring effective planning, buying, and optimisation across all paid channels and integrated campaigns.
• Lead day-to-day management of media agencies and strategic digital partners (including Google and Meta) while driving best-in-class media execution.
• Own the paid media budget and lead the monthly media reconciliation process across media agencies, direct media partners, and finance.
• Drive total media effectiveness by leveraging Marketing Mix Modelling (MMM) to continuously enhance media contribution to sales and marketing ROI.
• Evolve BWS’s use of first-party (1P) data to support growth and retention strategies. Partner with Performance Marketing and Media Technology teams to forecast and optimize traffic contributions to eCommerce.
• Create a culture of continuous testing and optimisation, using MMM and consumer insights to lead ongoing reviews and refinements of media plans.
• Lead all media WIPs, post-campaign reporting, annual briefs, and campaign briefs, while tracking competitor activity and delivering monthly competitive reporting.
• Lead and inspire direct and indirect team members by role-modelling EDG Values and Ways of Working, empowering teams to work collaboratively end-to-end with a customer-first mindset.

Now let’s talk about you:

• You bring 8+ years of extensive experience within a marketing or media agency environment, with a proven understanding of end-to-end integrated media planning and management across data and digital channels.
• Proven experience utilizing marketing analytics and Media Mix Modelling (MMM) to inform strategy and evaluate campaign effectiveness (digital attribution experience is highly regarded).
• Demonstrated commercial acumen with advanced budget management skills and experience overseeing large-scale media investments and reconciliation processes.
• Proven capability and resilience navigating complex matrix organisations, with strong influencing skills to collaborate across senior leadership, retail brands, suppliers, and agency partners.
• A curious and analytical mindset with a high level of attention to detail and excellent written and verbal communication skills.
• An authentic, values-led leader who fosters an inclusive culture, encourages creative ideas, and motivates teams to embrace change.
• Tertiary qualifications in Marketing, Business, or an equivalent discipline.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - if this job excites you - and you’re close-enough on the requirements,

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup