Senior Integrated Media Lead - MMM & 1P Data

Endeavour Group; New South Wales; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Exclusive discount card for Endeavour/

Health and wellbeing services

Learning and development opportunities

Career growth

Job summary

Endeavour Group, home to BWS, Dan Murphy’s and more, seeks a Senior Integrated Media Manager to shape and deliver the overarching BWS media strategy across paid channels. You’ll lead internal media teams and manage partnerships with agencies and platforms to drive omnichannel growth and ROI.

You will champion data-driven decision making using MMM and 1P data, partnering with Marketing Leadership to forecast, optimize, and improve traffic to our eCommerce channels.

Qualifications

• 8+ years in marketing or media agency environments.
• End-to-end integrated media planning across data and digital channels.
• Experience using marketing analytics and MMM to inform strategy.
• Strong budget management and reconciliation experience.
• Ability to influence senior leadership and collaborate across functions.

Responsibilities

• Deliver the BWS media strategy across paid channels and campaigns.
• Lead day-to-day management of media agencies and strategic digital partners (Google and Meta).
• Own the paid media budget and monthly reconciliation process.
• Leverage MMM to enhance media contribution to sales and ROI.
• Evolve 1P data use to support growth and retention strategies with cross‑team collaboration.
• Forecast and optimize traffic contributions to eCommerce with Performance Marketing teams.
• Create a culture of testing and optimization for media plans.
• Lead WIPs, post‑campaign reporting, briefs, and competitive reporting.

Skills

Media planning

MMM

Budget management

Stakeholder management

Leadership

Data analysis

Communication

Education

Marketing degree or related

Tools

Google Ads

Meta Ads

Job description

Endeavour Group, home to BWS, Dan Murphy’s and more, seeks a Senior Integrated Media Manager to shape and deliver the overarching BWS media strategy across paid channels. You’ll lead internal media teams and manage partnerships with agencies and platforms to drive omnichannel growth and ROI.

You will champion data-driven decision making using MMM and 1P data, partnering with Marketing Leadership to forecast, optimize, and improve traffic to our eCommerce channels.