Senior Integrated Media Leader - Omnichannel Growth & MMM

Endeavour Group; Melbourne; On-site; AUD 130,000 - 170,000; Full time

Benefits offered by this job

Exclusive discount card for ALH Hotels

Wellbeing programs and financial self‑

Learning & development opportunities

Range of discounts with Endeavour/affl

Job summary

Endeavour Group’s BWS brand seeks a Senior Integrated Media Manager to shape and deliver the overarching media strategy across paid channels. You will lead a high-performing internal media team and manage partnerships with agencies and platforms like Google and Meta.

You will champion media effectiveness with MMM and 1P data to drive omnichannel sales and ROI, contributing to the eCommerce traffic and growth strategies.

Qualifications

• 8+ years in marketing/media agency environments with end-to-end media planning.
• Experience using MMM and digital attribution to guide strategy.
• Strong budget management and large-scale media investments experience.
• Ability to influence across senior leadership and partners.

Responsibilities

• Deliver the BWS media strategy across paid channels and campaigns.
• Lead day-to-day management of media agencies and digital partners.
• Own the paid media budget and monthly reconciliation with agencies & finance.
• Leverage MMM to grow sales and marketing ROI.
• Develop first-party data usage to support growth & retention.
• Drive testing and optimisation of media plans based on insights.
• Lead WIPs, post-campaign reporting, and briefs with teams.
• Model a customer-first culture aligned to EDG values.

Skills

Media planning

MMM

Budget management

Stakeholder leadership

Data-driven decision making

Digital marketing

Education

Marketing degree

Business degree

Tools

Google

Meta

Job description

Endeavour Group’s BWS brand seeks a Senior Integrated Media Manager to shape and deliver the overarching media strategy across paid channels. You will lead a high-performing internal media team and manage partnerships with agencies and platforms like Google and Meta.

You will champion media effectiveness with MMM and 1P data to drive omnichannel sales and ROI, contributing to the eCommerce traffic and growth strategies.