Senior Integrated Media Lead - MMM & ROI Strategy

BWS; Sydney; On-site; AUD 150,000 - 210,000; Full time

Job summary

Endeavour Group, including BWS in Sydney, seeks a Senior Integrated Media Manager to shape and deliver the overarching media strategy. You will lead a high-performing internal media team, manage partnerships with agencies, and drive MMM-based optimisation to increase ROI and eCommerce contributions.

You will champion data-driven decision making, own the media budget, and collaborate with senior leaders to keep campaigns customer-focused and outcomes-driven.

Qualifications

• 8+ years’ experience in marketing or media agency environments.
• Proven experience using MMM to inform strategy and measure campaign effectiveness.
• Strong budget management skills with large-scale media investments.
• Ability to navigate complex matrix organisations with senior stakeholders.
• Excellent written and verbal communication; collaborative leadership.

Responsibilities

• Deliver the BWS media strategy across paid channels and campaigns.
• Lead day-to-day management of media agencies and digital partners (Google/Meta).
• Own the paid media budget and monthly reconciliation with agencies and finance.
• Leverage MMM to improve media contribution to sales and ROI.
• Advance first-party data usage to support growth and retention with cross-team collaboration.
• Foster continuous testing and optimisation of media plans.
• Manage WIPs, post-campaign reporting, and monthly competitive reporting.
• Inspire and coach the media team aligning with EDG values and customer-first mindset.

Skills

Media planning

Budget management

MMM

Stakeholder management

Leadership

Communication

Education

Tertiary qualification in Marketing/Business

Job description

Endeavour Group, including BWS in Sydney, seeks a Senior Integrated Media Manager to shape and deliver the overarching media strategy. You will lead a high-performing internal media team, manage partnerships with agencies, and drive MMM-based optimisation to increase ROI and eCommerce contributions.

You will champion data-driven decision making, own the media budget, and collaborate with senior leaders to keep campaigns customer-focused and outcomes-driven.