Senior Integrated Media Manager - BWS

BWS; Sydney; On-site; AUD 150,000 - 210,000; Full time

Job summary

Endeavour Group, including BWS in Sydney, seeks a Senior Integrated Media Manager to shape and deliver the overarching media strategy. You will lead a high-performing internal media team, manage partnerships with agencies, and drive MMM-based optimisation to increase ROI and eCommerce contributions.

You will champion data-driven decision making, own the media budget, and collaborate with senior leaders to keep campaigns customer-focused and outcomes-driven.

Qualifications

• 8+ years’ experience in marketing or media agency environments.
• Proven experience using MMM to inform strategy and measure campaign effectiveness.
• Strong budget management skills with large-scale media investments.
• Ability to navigate complex matrix organisations with senior stakeholders.
• Excellent written and verbal communication; collaborative leadership.

Responsibilities

• Deliver the BWS media strategy across paid channels and campaigns.
• Lead day-to-day management of media agencies and digital partners (Google/Meta).
• Own the paid media budget and monthly reconciliation with agencies and finance.
• Leverage MMM to improve media contribution to sales and ROI.
• Advance first-party data usage to support growth and retention with cross-team collaboration.
• Foster continuous testing and optimisation of media plans.
• Manage WIPs, post-campaign reporting, and monthly competitive reporting.
• Inspire and coach the media team aligning with EDG values and customer-first mindset.

Skills

Media planning

Budget management

MMM

Stakeholder management

Leadership

Communication

Education

Tertiary qualification in Marketing/Business

Job description

About the Role

• Bring your passion and feel the energy
• Join the Media & Digital Marketing team in this key leadership role
• Shape and deliver media strategy and optimisation for the iconic BWS brand

As the Senior Integrated Media Manager - BWS you will play a key leadership role within our Marketing & Communications, responsible for shaping and delivering the overarching BWS media strategy, driving effective planning, buying, and optimisation across all paid media channels and integrated campaigns.

Contributing as an integral member of the BWS Marketing Leadership Team, you will lead a high-performing internal media team and manage strategic partnerships with our media agencies and platforms like Google and Meta.

You will champion media effectiveness by leveraging Marketing Mix Modelling (MMM) and first-party data to grow omnichannel sales, increase media ROI, and deliver marketing's traffic contribution to our eCommerce business.
Sound good? Read on.

Here's a taster of the responsibilities:

• Deliver the BWS media strategy, ensuring effective planning, buying, and optimisation across all paid channels and integrated campaigns.
• Lead day-to-day management of media agencies and strategic digital partners (including Google and Meta) while driving best-in-class media execution.
• Own the paid media budget and lead the monthly media reconciliation process across media agencies, direct media partners, and finance.
• Drive total media effectiveness by leveraging Marketing Mix Modelling (MMM) to continuously enhance media contribution to sales and marketing ROI.
• Evolve BWS’s use of first-party (1P) data to support growth and retention strategies. Partner with Performance Marketing and Media Technology teams to forecast and optimize traffic contributions to eCommerce.
• Create a culture of continuous testing and optimisation, using MMM and consumer insights to lead ongoing reviews and refinements of media plans.
• Lead all media WIPs, post-campaign reporting, annual briefs, and campaign briefs, while tracking competitor activity and delivering monthly competitive reporting.
• Lead and inspire direct and indirect team members by role-modelling EDG Values and Ways of Working, empowering teams to work collaboratively end-to-end with a customer‑first mindset.

What do we need from you

Now let’s talk about you:

• You bring 8+ years of extensive experience within a marketing or media agency environment, with a proven understanding of end-to-end integrated media planning and management across data and digital channels.
• Proven experience utilizing marketing analytics and Media Mix Modelling (MMM) to inform strategy and evaluate campaign effectiveness (digital attribution experience is highly regarded).
• Demonstrated commercial acumen with advanced budget management skills and experience overseeing large-scale media investments and reconciliation processes.
• Proven capability and resilience navigating complex matrix organisations, with strong influencing skills to collaborate across senior leadership, retail brands, suppliers, and agency partners.
• A curious and analytical mindset with a high level of attention to detail and excellent written and verbal communication skills.
• An authentic, values-led leader who fosters an inclusive culture, encourages creative ideas, and motivates teams to embrace change.
• Tertiary qualifications in Marketing, Business, or an equivalent discipline.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

What's in it for you?

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other.

You can learn more about working with us on LinkedIn or atendeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup