Senior Integrated Media Lead - Omni-Channel Growth

Endeavour Group; Sydney; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Discounts on Endeavour Group brands

Health & wellbeing support

Learning and development options

Discounts with partner brands

Job summary

Endeavour Group in Sydney seeks a Senior Integrated Media Manager for BWS to lead paid media strategy, optimise campaigns, and drive ROI across channels. You will manage agencies and partners such as Google and Meta, owning budgeting and MMM-driven improvements.

As part of the Marketing Leadership Team, you will guide a high‑performing internal media team, utilise 1P data to grow omnichannel sales, and collaborate with Performance Marketing and Media Technology to boost eCommerce traffic.

Qualifications

• 8+ years in marketing/media agency with end-to-end planning across data and digital channels.
• Experience using MMM and digital attribution to inform strategy.
• Strong budget management and large-scale media reconciliation.
• Proven ability to influence across senior leadership, brands, suppliers and agencies.
• Analytical mindset with strong communication and attention to detail.
• Values-led leader fostering inclusive culture and change.
• Tertiary qualification in Marketing or Business or equivalent.

Responsibilities

• Deliver the BWS media strategy across paid channels and campaigns.
• Lead day-to-day management of media agencies and digital partners (Google/Meta).
• Own the paid media budget and monthly reconciliation process.
• Leverage MMM to boost media contribution to sales and ROI.
• Advance 1P data use to support growth and eCommerce traffic forecasting.
• Create a culture of testing and optimisation with MMM and insights.
• Lead WIPs, post-campaign reports, briefs, and competitive reporting.
• Inspire teams by modelling EDG values and cross-functional collaboration.

Skills

Integrated media planning

Budget management

Leadership

MMM analysis

Data analytics

Communication

Influencing across leadership

Education

Marketing/Business degree

Tools

Google Ads

Meta Ads

Marketing analytics tools

Job description

Endeavour Group in Sydney seeks a Senior Integrated Media Manager for BWS to lead paid media strategy, optimise campaigns, and drive ROI across channels. You will manage agencies and partners such as Google and Meta, owning budgeting and MMM-driven improvements.

As part of the Marketing Leadership Team, you will guide a high‑performing internal media team, utilise 1P data to grow omnichannel sales, and collaborate with Performance Marketing and Media Technology to boost eCommerce traffic.