Senior Insurance Marketing Leader - Strategy, Growth & Impact

RAC WA; Perth; Presencial; AUD 140 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Free Roadside Assistance

Discounts on RAC products and services

Professional development

Active Social Club

Community volunteering

Resumo da oferta

RAC WA is seeking a Senior Marketing Manager, Insurance, to lead strategy and program development for Insurance products and drive growth and retention in Western Australia. This is a full-time, 18-month max-term contract within the RAC Marketing Leadership team.

You will oversee communications, budgets, and go-to-market plans, manage agencies, and execute data-driven campaigns while navigating regulatory requirements to maximise business outcomes.

Qualificações

• Experience in marketing communication and project management.
• Ability to lead complex campaigns and digital initiatives.
• Strong ROI demonstration and regulatory understanding.

Responsabilidades

• Oversee marketing communications to support Insurance objectives.
• Ensure on-brand materials delivered on time and within budget.
• Oversee advertising materials for Business Units, supporting product measures.
• Identify opportunities for improved marketing performance via competitor analysis and data-driven propositions.
• Lead development and implementation of marketing for all Insurance products and align with plans.
• Facilitate strategic thinking around creative and media strategies and annual marketing plan for RAC Insurance.
• Manage tracking and coordination of Insurance marketing budgets and ROI analyses.

Conhecimentos

Marketing strategy

Campaign management

Digital marketing

Relationship management

Agency management

ROI analysis

Regulatory compliance

Leadership

Descrição da oferta de emprego

RAC WA is seeking a Senior Marketing Manager, Insurance, to lead strategy and program development for Insurance products and drive growth and retention in Western Australia. This is a full-time, 18-month max-term contract within the RAC Marketing Leadership team.

You will oversee communications, budgets, and go-to-market plans, manage agencies, and execute data-driven campaigns while navigating regulatory requirements to maximise business outcomes.