Insurance Marketing Strategy Lead (18-Month Contract)

Royal Automobile Club of WA; Perth; Presencial; AUD 140.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Free Roadside Assistance

Discounts on RAC products and services

Descripción de la vacante

Royal Automobile Club of WA is seeking a Senior Marketing Manager, Insurance to shape strategy and lead go-to-market plans across insurance products. You will direct marketing communications, manage budgets, and drive ROI while coordinating with agencies and the RAC leadership team.

Your experience in regulated categories, digital campaigns, and cross-functional leadership will help deliver growth and retention targets within a 18‑month max term contract in Perth.

Formación

• Experience in strategy development for insurance/financial services.
• Proven ability to lead complex campaigns and manage budgets.
• Strong knowledge of marketing legislation and compliance.

Responsabilidades

• Oversee marketing communications to support Insurance objectives and budgets.
• Lead development of integrated go-to-market plans for Insurance products.
• Drive ROI analysis and performance tracking for campaigns and budgets.
• Coordinate with agencies and internal teams in a matrix structure.
• Guide capability growth within the marketing function and teams.

Conocimientos

Marketing strategy

Campaign management

Digital marketing

ROI analysis

Budget management

Stakeholder management

Leadership

Educación

Bachelor's degree in Marketing

MBA

Herramientas

Advertising platforms

CRM

Descripción del empleo

Royal Automobile Club of WA is seeking a Senior Marketing Manager, Insurance to shape strategy and lead go-to-market plans across insurance products. You will direct marketing communications, manage budgets, and drive ROI while coordinating with agencies and the RAC leadership team.

Your experience in regulated categories, digital campaigns, and cross-functional leadership will help deliver growth and retention targets within a 18‑month max term contract in Perth.