Senior Marketing Manager, Insurance

racwa; Perth; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible work arrangements

Career development and training

Roadside assistance and RAC product/服务

Discounts on RAC products and services

Community volunteering opportunities

Active social club

Job summary

RAC WA is seeking a Senior Marketing Manager, Insurance to lead marketing strategy and program development for insurance products in Western Australia. The role focuses on driving growth and retention through integrated go-to-market plans and regulatory-compliant campaigns.

The position is a full-time, 18-month maximum-term contract based in Perth. You will manage budgets, coordinate with agency partners, and lead a marketing leadership mindset to grow capability and culture within RAC

Qualifications

• Experience in marketing communications & project management, including strategy development, leading complex campaign execution and digital.

Responsibilities

• Oversee all marketing communications to support Insurance objectives and business goals.
• Ensure high-quality, on-brand materials delivered on time and within budget, meeting sales and retention targets.
• Oversee production of advertising and promotional materials for Business Units, ensuring alignment with product measures (new business, retention, awareness).
• Identify opportunities for improved marketing performance through competitor analysis, data-driven proposition development, and awareness of trends.
• Lead development and implementation of marketing and communications for all Insurance products, aligning with product/marketing plans.
• Facilitate strategic thinking around creative and media strategies, manage complex media plans, and develop the annual marketing plan for RAC Insurance.
• Manage tracking and coordination of Insurance marketing budgets, provide ROI-based recommendations, and present results for continuous improvement.

Skills

Marketing communications

Project management

ROI analysis

Leadership

Agency management

Regulatory compliance

Job description

With over 1.3 million members RAC is one of WA's most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be " The driving force for a better WA ."

Senior Marketing Manager, Insurance

As a Senior Marketing Manager, Insurance you will be responsible for marketing strategy and program development and execution, to support product initiatives and achieve business growth and retention.

This opportunity is available full time on an 18-month max term contract.

We are looking for a product marketing expert, who has experience in strategy development, leading teams through change, navigating highly regulated categories and executing a fully integrated go-to-market approach. This role also plays a key part in the RAC Marketing Leadership team, to nurture and grow capability and culture within the function.

What will you be doing?

• Oversee all marketing communications to directly support annual Insurance objectives and business goals.
• Ensure high-quality, on-brand marketing materials are delivered on time and within budget, while meeting sales and retention targets.
• Oversee production of advertising and promotional materials for Business Units (BUs), ensuring they support product measures such as new business sales, retention rates, and awareness.
• Identify opportunities for improved marketing performance through competitor analysis, data-driven proposition development, and awareness of marketing and media trends.
• Lead development and implementation of marketing and communications for all Insurance products, aligning with annual product and marketing plans to meet objectives and targets.
• Facilitate strategic thinking around creative and media strategies, manage complex media plans, and develop the annual marketing plan for RAC Insurance.
• Manage tracking and coordination of Insurance marketing and communication budgets, providing recommendations on value creation, and ensure project effectiveness through analysis and ROI disciplines, presenting results to stakeholders for continuous improvement.

What are we looking for in you?

• Experience in marketing communication & project management, including strategy development, leading complex campaign execution and digital;
• Superior relationship management and influencing skills;
• Manage agency partners and experience working in a matrix structure;
• Strong experience in demonstrating ROI of marketing investment;
• Understanding of marketing legislation and compliance requirements;
• Leadership experience, growing capability and managing teams through change.

What can we offer you?

• A workplace culture where our people feel valued, respected and empowered
• Work in flexible ways that meet work/life commitments and support wellbeing
• Professional career development and training
• Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
• Be part of a purpose led organisation that gives back to the WA community
• Opportunities for community engagement and corporate volunteering
• A very active Social Club - join one of the most active social clubs in Perth with over 900 members

Applications Close: 7th November 2026