Insurance Marketing Lead – Strategy, Growth & ROI

03IIA RACWA Holdings Pty Ltd; Perth; On-site; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Free Roadside Assistance

Discounts on RAC products and services

Employee discounts on RAC Insurance,休休

Job summary

RAC is seeking a Senior Marketing Manager, Insurance, to lead strategy, program development and execution for insurance products in Western Australia. This full-time, 18-month max-term contract sits in the Marketing Leadership team, helping to drive growth, improve retention and deliver a fully integrated go-to-market approach.

You will oversee all marketing communications, manage budgets and agency partners, ensure compliant, high-quality materials, and use data-driven insights to improve

Qualifications

• Experience in marketing communication & project management, including strategy development, leading complex campaign execution and digital.
• Strong relationship management and influencing skills.
• Experience managing agencies in a matrix structure.
• Proven ROI demonstration of marketing investment.
• Understanding of marketing legislation and compliance.
• Leadership experience and capability development.

Responsibilities

• Oversee marketing communications to support annual Insurance objectives and business goals.
• Ensure high-quality, on-brand marketing materials are delivered on time and within budget, while meeting sales and retention targets.
• Oversee production of advertising and promotional materials for Business Units, ensuring they support product measures such as new business sales, retention rates, and awareness.
• Identify opportunities for improved marketing performance through competitor analysis, data-driven proposition development, and awareness of marketing and media trends.
• Lead development and implementation of marketing and communications for all Insurance products, aligning with annual product and marketing plans to meet objectives and targets.
• Facilitate strategic thinking around creative and media strategies, manage complex media plans, and develop the annual marketing plan for RAC Insurance.
• Manage tracking and coordination of Insurance marketing and communication budgets, providing recommendations on value creation, and ensure project effectiveness through analysis and ROI disciplines, presenting results to stakeholders for continuous improvement.

Skills

Marketing strategy

Campaign management

ROI measurement

Leadership

Compliance awareness

Job description

RAC is seeking a Senior Marketing Manager, Insurance, to lead strategy, program development and execution for insurance products in Western Australia. This full-time, 18-month max-term contract sits in the Marketing Leadership team, helping to drive growth, improve retention and deliver a fully integrated go-to-market approach.

You will oversee all marketing communications, manage budgets and agency partners, ensure compliant, high-quality materials, and use data-driven insights to improve