Senior Marketing Manager, Insurance

Royal Automobile Club of WA; Perth; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Free Roadside Assistance

Discounts on RAC products and services

Job summary

Royal Automobile Club of WA is seeking a Senior Marketing Manager, Insurance to shape strategy and lead go-to-market plans across insurance products. You will direct marketing communications, manage budgets, and drive ROI while coordinating with agencies and the RAC leadership team.

Your experience in regulated categories, digital campaigns, and cross-functional leadership will help deliver growth and retention targets within a 18‑month max term contract in Perth.

Qualifications

• Experience in strategy development for insurance/financial services.
• Proven ability to lead complex campaigns and manage budgets.
• Strong knowledge of marketing legislation and compliance.

Responsibilities

• Oversee marketing communications to support Insurance objectives and budgets.
• Lead development of integrated go-to-market plans for Insurance products.
• Drive ROI analysis and performance tracking for campaigns and budgets.
• Coordinate with agencies and internal teams in a matrix structure.
• Guide capability growth within the marketing function and teams.

Skills

Marketing strategy

Campaign management

Digital marketing

ROI analysis

Budget management

Stakeholder management

Leadership

Education

Bachelor's degree in Marketing

MBA

Tools

Advertising platforms

CRM

Job description

With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “ The driving force for a better WA .”As a Senior Marketing Manager, Insurance you will be responsible for marketing strategy and program development and execution, to support product initiatives and achieve business growth and retention.This opportunity is available full time on an 18-month max term contract.We are looking for a product marketing expert, who has experience in strategy development, leading teams through change, navigating highly regulated categories and executing a fully integrated go-to-market approach. This role also plays a key part in the RAC Marketing Leadership team, to nurture and grow capability and culture within the function.What will you be doing?Oversee all marketing communications to directly support annual Insurance objectives and business goals.Ensure high-quality, on-brand marketing materials are delivered on time and within budget, while meeting sales and retention targets.Oversee production of advertising and promotional materials for Business Units (BUs), ensuring they support product measures such as new business sales, retention rates, and awareness.Identify opportunities for improved marketing performance through competitor analysis, data-driven proposition development, and awareness of marketing and media trends.Lead development and implementation of marketing and communications for all Insurance products, aligning with annual product and marketing plans to meet objectives and targets.Facilitate strategic thinking around creative and media strategies, manage complex media plans, and develop the annual marketing plan for RAC Insurance.Manage tracking and coordination of Insurance marketing and communication budgets, providing recommendations on value creation, and ensure project effectiveness through analysis and ROI disciplines, presenting results to stakeholders for continuous improvement.What are we looking for in you?Experience in marketing communication & project management, including strategy development, leading complex campaign execution and digital;Superior relationship management and influencing skills;Management of agency partners and experience working in a matrix structure; Strong experience in demonstrating ROI of marketing investment; Understanding of marketing legislation and compliance requirements; Leadership experience, growing capability and managing teams through change.What can we offer you?A workplace culture where our people feel valued, respected and empoweredWork in flexible ways that meet work/life commitments and support wellbeingProfessional career development and trainingFree Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto ServicesBe part of a purpose led organisation that gives back to the WA communityOpportunities for community engagement and corporate volunteeringA very active Social Club – join one of the most active social clubs in Perth with over 900 membersTo apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.Applications Close: 7th November 2026We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.#BetterJourneysRAC#LI-TM1