Insurance Marketing Lead — Strategy, Growth & ROI (18mo)

racwa; Perth; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible work arrangements

Career development and training

Roadside assistance and RAC product/服务

Discounts on RAC products and services

Community volunteering opportunities

Active social club

Job summary

RAC WA is seeking a Senior Marketing Manager, Insurance to lead marketing strategy and program development for insurance products in Western Australia. The role focuses on driving growth and retention through integrated go-to-market plans and regulatory-compliant campaigns.

The position is a full-time, 18-month maximum-term contract based in Perth. You will manage budgets, coordinate with agency partners, and lead a marketing leadership mindset to grow capability and culture within RAC

Qualifications

• Experience in marketing communications & project management, including strategy development, leading complex campaign execution and digital.

Responsibilities

• Oversee all marketing communications to support Insurance objectives and business goals.
• Ensure high-quality, on-brand materials delivered on time and within budget, meeting sales and retention targets.
• Oversee production of advertising and promotional materials for Business Units, ensuring alignment with product measures (new business, retention, awareness).
• Identify opportunities for improved marketing performance through competitor analysis, data-driven proposition development, and awareness of trends.
• Lead development and implementation of marketing and communications for all Insurance products, aligning with product/marketing plans.
• Facilitate strategic thinking around creative and media strategies, manage complex media plans, and develop the annual marketing plan for RAC Insurance.
• Manage tracking and coordination of Insurance marketing budgets, provide ROI-based recommendations, and present results for continuous improvement.

Skills

Marketing communications

Project management

ROI analysis

Leadership

Agency management

Regulatory compliance

Job description

RAC WA is seeking a Senior Marketing Manager, Insurance to lead marketing strategy and program development for insurance products in Western Australia. The role focuses on driving growth and retention through integrated go-to-market plans and regulatory-compliant campaigns.

The position is a full-time, 18-month maximum-term contract based in Perth. You will manage budgets, coordinate with agency partners, and lead a marketing leadership mindset to grow capability and culture within RAC