Senior Growth Manager, VIP & Lifecycle

Neobankbeat; Sydney; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive total compensation package

Education subsidy for employees'成长 &发展

Team building programs

Wellness and meal allowances

Comprehensive healthcare schemes

Job summary

OKX in Sydney seeks a Senior Growth Manager to own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and VIP segments. You will translate priorities into coordinated growth initiatives and partner with global Performance Marketing and Lifecycle teams to deliver measurable outcomes.

Lead lifecycle marketing, create go-to-market programs for priority products, define positioning, journeys, messaging, and adoption metrics, and drive activation,

Qualifications

• Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or related field.
• Proven experience leading product marketing, go-to-market or lifecycle initiatives from strategy to delivery.
• Strong understanding of segmentation, lifecycle journeys, retention, messaging, and product positioning.

Responsibilities

• Own local product and lifecycle marketing initiatives end-to-end, including strategy, positioning, execution, journey optimization, and reporting.
• Lead product marketing and go-to-market programs for priority products with defined positioning and adoption metrics.
• Develop full-funnel lifecycle strategies for VIPs and high-value segments to drive activation, retention, monetization, and LTV.
• Design customer lifecycle, loyalty, and engagement programs to boost retention and growth.
• Coordinate with global Product Marketing, Performance Marketing, and Lifecycle teams to translate local priorities into campaigns and messaging.
• Plan and execute high-value customer events, VIP experiences, and partner activations with budget and stakeholder coordination.
• Collaborate with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver compliant, user-centric programs.
• Monitor funnel conversion and lifecycle performance to identify opportunities and share insights with stakeholders.

Skills

Growth marketing

Lifecycle marketing

CRM strategy

Stakeholder management

Analytics

VIP / high-value clients

Cross-functional collaboration

Job description

OKX in Sydney seeks a Senior Growth Manager to own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and VIP segments. You will translate priorities into coordinated growth initiatives and partner with global Performance Marketing and Lifecycle teams to deliver measurable outcomes.

Lead lifecycle marketing, create go-to-market programs for priority products, define positioning, journeys, messaging, and adoption metrics, and drive activation,