Senior Content Strategy Lead for AI-Enabled Growth

Telstra Corporation; Melbourne; Vor Ort; AUD 130.000 - 170.000; Vollzeit

Zusammenfassung

Telstra is seeking a Content Strategy Senior Specialist to activate content experiences that connect with customers and drive measurable growth across digital journeys. You will collaborate with stakeholders, structure and optimise content across channels, and leverage AI-enabled workflows to enable scalable, world-class customer experiences.

This role will position content as a strategic growth engine across Telstra's digital ecosystems, ensuring technical feasibility and a strong customer

Qualifikationen

• Proven experience delivering content strategy and channel planning.
• Strong capability in content performance measurement against KPIs.
• SEO expertise.
• Hands-on experience with content systems / CMS.
• Experience in content marketing and personalisation.
• Ability to demonstrate how content strategy drives outcomes.
• Openness and comfort working with AI-enabled content approaches.
• Strong stakeholder management skills in complex environments.

Aufgaben

• Digital channel planning across web, app, push, email, social.
• Translate business priorities into clear content strategies and performance frameworks.
• Future-focused content orchestration – information architecture & structured content.
• Cross-functional collaboration – partner with diverse stakeholders.
• Capability uplift and influence – drive value of content strategy across teams.
• Content syndication – define governance for syndication models.
• AI-enabled workflows – embed AI into briefing, drafting, optimisation and reporting.

Kenntnisse

Proven experience content strategy

Channel planning

Content performance measurement

SEO expertise

CMS experience

Content marketing & personalisation

AI-enabled content

Stakeholder management

Tools

Workfront

Adobe AEM

Jobbeschreibung

Telstra is seeking a Content Strategy Senior Specialist to activate content experiences that connect with customers and drive measurable growth across digital journeys. You will collaborate with stakeholders, structure and optimise content across channels, and leverage AI-enabled workflows to enable scalable, world-class customer experiences.

This role will position content as a strategic growth engine across Telstra's digital ecosystems, ensuring technical feasibility and a strong customer