Product Marketing Lead: Growth & Lifecycle Strategy

Telstra; Sydney; Presencial; AUD 150.000 - 220.000; Jornada completa

Descripción de la vacante

Telstra is seeking a Product Marketing Lead to shape and drive go-to-market strategies across key segments and services. You will lead cross-functional initiatives, balancing strategic leadership with execution excellence to influence senior stakeholders and deliver growth outcomes.

You will connect customer insights, commercial priorities, data and AI-enabled experiments to marketing plans, ensuring compelling propositions, messaging and lifecycle programs that optimise acquisition, engagement

Formación

• Proven experience leading Product Marketing, Go-to-Market and growth strategies.
• Experience in telco/tech/B2B SaaS or digital platforms.
• Expertise in customer insight, segmentation and lifecycle marketing.
• Strong data-driven analytics translating insights into strategy.
• Experience applying AI and analytics to improve engagement.
• Excellent communication and stakeholder management.

Responsabilidades

• Lead product marketing strategy for Telstra’s key segments, products and services, delivering integrated marketing plans that drive acquisition, engagement, adoption, retention and growth.
• Marketing proposition positioning and messaging, ensuring customer propositions are differentiated and aligned with commercial objectives.
• Develop deep audience, customer and market understanding, leveraging insights to identify opportunities and shape strategy.
• Lead marketing program initiatives for product launches, proposition enhancements and growth initiatives with aligned audience strategy.
• Drive demand generation and growth marketing programs to increase awareness, consideration, and customer acquisition.
• Support lifecycle marketing across onboarding, engagement, adoption, retention and advocacy to maximise long-term value.
• Establish performance measurement frameworks and lead optimisation using insights.
• Cross-functional collaboration and experimentation, leveraging AI and test-and-learn to unlock growth opportunities.

Conocimientos

Product marketing

Go-to-Market

Growth marketing

Customer insights

Data-driven

AI analytics

Stakeholder management

Cross-functional collaboration

Descripción del empleo

Telstra is seeking a Product Marketing Lead to shape and drive go-to-market strategies across key segments and services. You will lead cross-functional initiatives, balancing strategic leadership with execution excellence to influence senior stakeholders and deliver growth outcomes.

You will connect customer insights, commercial priorities, data and AI-enabled experiments to marketing plans, ensuring compelling propositions, messaging and lifecycle programs that optimise acquisition, engagement