Growth-Driven Product Marketing Lead

Telstra Corporation; Australia; Hybrid; AUD 140,000 - 180,000; Full time

Job summary

Telstra is seeking a Product Marketing Lead to own the marketing strategy for key segments, products, and services. You will influence senior stakeholders and drive integrated plans that boost acquisition, engagement and growth across the customer lifecycle.

The role requires deep customer insight, cross-functional collaboration, and the ability to turn market dynamics into differentiated propositions and messaging. Flexible Australia-wide work arrangement with emphasis on outcomes.

Qualifications

• Proven experience leading Product Marketing, Go-to-Market and growth marketing strategies.
• Experience creating integrated marketing plans across channels to drive acquisition, engagement and revenue.
• Strong ability to translate customer insights into compelling value propositions and messaging.

Responsibilities

• Lead product marketing strategy for Telstra's key segments, products and services, delivering integrated marketing plans.
• Develop messaging and positioning aligned to commercial objectives and differentiated propositions.
• Drive audience and market insights to shape strategy and growth opportunities across lifecycle stages.
• Lead cross-functional marketing programs for product launches and growth initiatives across channels.
• Establish performance metrics and optimise campaigns using data, AI and test-and-learn approaches.
• Collaborate with Product, Channel, Data, Marketing and Finance teams to align on go-to-market execution.

Skills

Product marketing

Go-to-market

Growth marketing

Audience segmentation

Lifecycle marketing

Data-driven

AI in marketing

Stakeholder management

Communication

Campaign leadership

Job description

Telstra is seeking a Product Marketing Lead to own the marketing strategy for key segments, products, and services. You will influence senior stakeholders and drive integrated plans that boost acquisition, engagement and growth across the customer lifecycle.

The role requires deep customer insight, cross-functional collaboration, and the ability to turn market dynamics into differentiated propositions and messaging. Flexible Australia-wide work arrangement with emphasis on outcomes.