Content Strategy Senior Specialist

Telstra Corporation; Melbourne; On-site; AUD 130,000 - 170,000; Full time

Job summary

Telstra is seeking a Content Strategy Senior Specialist to activate content experiences that connect with customers and drive measurable growth across digital journeys. You will collaborate with stakeholders, structure and optimise content across channels, and leverage AI-enabled workflows to enable scalable, world-class customer experiences.

This role will position content as a strategic growth engine across Telstra's digital ecosystems, ensuring technical feasibility and a strong customer

Qualifications

• Proven experience delivering content strategy and channel planning.
• Strong capability in content performance measurement against KPIs.
• SEO expertise.
• Hands-on experience with content systems / CMS.
• Experience in content marketing and personalisation.
• Ability to demonstrate how content strategy drives outcomes.
• Openness and comfort working with AI-enabled content approaches.
• Strong stakeholder management skills in complex environments.

Responsibilities

• Digital channel planning across web, app, push, email, social.
• Translate business priorities into clear content strategies and performance frameworks.
• Future-focused content orchestration – information architecture & structured content.
• Cross-functional collaboration – partner with diverse stakeholders.
• Capability uplift and influence – drive value of content strategy across teams.
• Content syndication – define governance for syndication models.
• AI-enabled workflows – embed AI into briefing, drafting, optimisation and reporting.

Skills

Proven experience content strategy

Channel planning

Content performance measurement

SEO expertise

CMS experience

Content marketing & personalisation

AI-enabled content

Stakeholder management

Tools

Workfront

Adobe AEM

Job description

Employment Type Permanent

Closing Date 9 Nov 2026 11:59pm

Job Title Content Strategy Senior Specialist

Job Summary

As a Content Strategy Senior Specialist, you are passionate about activating content experiences that connect with customers and deliver measurable impact. You thrive in a fast paced environment and work closely with stakeholders across the business to bring content strategies to life. You ensure content is strategically structured, orchestrated and optimised across journeys, channels and platforms. You combine content marketing expertise with commercial insights and systems thinking, to enable measurable growth outcomes. You shape how content is delivered , designing frameworks, activation plans, performance models and governance structures that enable consistent, scalable and AI -enabled content experiences at scale. You position content as a strategic growth engine across digital ecosystems, ensuring technical feasibility and world-class customer experience.

Job Description

About the role As a Content Strategy Senior Specialist, you are passionate about activating content experiences that connect with customers and deliver measurable impact. You thrive in a fast-paced environment and work closely with stakeholders across the business to bring content strategies to life. You ensure content is strategically structured, orchestrated and optimised across journeys, channels and platforms. You combine content marketing expertise with commercial insights and systems thinking, to enable measurable growth outcomes. You shape how content is delivered, designing frameworks, activation plans, performance models and governance structures that enable consistent, scalable and AI-enabled content experiences at scale. You position content as a strategic growth engine across digital ecosystems, ensuring technical feasibility and world-class customer experience.

Your key responsibilities include:

• Digital channel planning – expertise tailoring content activation strategies across web, app, push, email, social and other future channels
• Content strategy and experience design execution – translate business priorities into clear strategies and performance frameworks, overseeing content production to drive relevance, impact and growth whilst meeting future content demand
• Future-focused content orchestration - contribute to information architecture, taxonomy and structured content approach, in partnership with the team, enabling scalable content orchestration
• Cross-functional collaboration – act as a strategic partner, working closely with complex, diverse stakeholders to create cohesive content strategies
• Capability uplift and influence – comfortable with ambiguity and change, you will drive the value of content strategy across a diverse team and oversee end-to-end delivery, from strategy to activation
• Content syndication – define, control and govern content syndication models across content environments
• AI-enabled workflows – embed AI-assisted workflows into briefing, drafting, optimisation and reporting processes
• Content performance and discovery – own the benchmarks for content performance, in partnership with cross-functional team, drive KPIs, analyse performance data and forecast trends to guide strategic decisions and commercial results
• Future-focused growth – stay ahead of content strategy trends and performance, driving team standards, ensuring future success and contributing to content transformation initiatives
• Content systems and scalability – contribute to scalable content systems to enable long‑term growth, speed‑to‑market and scale
• Experimentation and personalisation – drive strategic content personalisation and experimentation framework, satisfying customer expectations and performance requirements
• Continuous improvement, feedback and optimisation – proactively gather feedback and analysis to identify inefficiencies and drive constant improvement opportunities in content workflows
• Compliance and governance - ensure responsible content compliance, AI‑governance ethical standards within Telstra enterprise frameworks
• Data-driven decision making – drive reporting needs and be comfortable interpreting multiple sets of data, alongside Content Analyst, to gather tangible, measurable, strategic insights that form future strategies

What You’ll Bring

Mandatory skills & experience

• Proven experience delivering content strategy and channel planning
• Strong capability in content performance measurement against KPIs
• SEO expertise
• Hands‑on experience with content systems / CMS
• Experience in content marketing and personalisation
• Ability to demonstrate how content strategy drives outcomes
• Openness and comfort working with AI‑enabled content approaches
• Strong stakeholder management skills in complex environments

Preferred skills & experience

• Experience working in a large‑scale or complex organisation
• Exposure to AI search and emerging search behaviours
• Experience with content syndication
• Workshop facilitation experience
• Hands‑on experience with Workfront and/or Adobe AEM

If you enjoy collaborating with different people and delivering amazing experiences for the customer, we want to hear from you! We're an iconic Aussie brand with a global footprint. From our earliest days in the Postmaster General’s Office to the Australian icon we are today, the heart of Telstra has never changed. We’ve always been committed to being a great place to work as we make the world a better place too. Working at Telstra, we all have a why. Whether it’s endless career opportunities, an amazing work-life balance or being able to make a difference, we all know why we’re motivated to be our best here. Our people find purpose and pride in being part of Telstra, because we support the things that matter most. We are committed to making it easy for everyone to apply. If you require accessibility support or adjustments during the recruitment process, please send an email to Disability and Accessibility inbox. [e-mail]. In a business as big and diverse as ours, there’s a huge breadth of career paths available. Uncover opportunities, broaden your experience, and discover the many areas of our organization there is to explore. > Explore our teams https://www.telstra.com.au/careers/our-teams