Product Marketing Lead: AI-Driven Growth & Insights

Telstra Singapore; Australia; On-site; AUD 150,000 - 190,000; Full time

Job summary

Telstra Singapore is seeking a Product Marketing Lead to drive strategy and execution across segments, products and channels. You will shape market opportunity, develop compelling propositions, and lead cross‑functional teams to deliver integrated marketing plans that affect acquisition, engagement and revenue growth.

The role requires deep customer insight, strong collaboration with Product, Channel, Data and Finance teams, and the ability to balance strategic leadership with hands‑on execution

Qualifications

• Proven experience leading Product Marketing, Go-to-Market and growth marketing strategies within B2B, SaaS, or technology environments.
• Demonstrated success in developing marketing propositions, positioning and GTM strategies that drive acquisition and revenue growth.
• Deep expertise in customer insight, segmentation, buyer journey, lifecycle marketing and messaging.

Responsibilities

• Lead product marketing strategy for Telstra Singapore's key segments and services, delivering integrated plans for acquisition and growth.
• Position propositions and messaging to differentiate offerings and support commercial objectives.
• Develop audience, customer, and market insights to inform strategy and improve customer outcomes.

Skills

Product marketing

Go-to-Market

Growth marketing

Data-driven

AI in marketing

Stakeholder management

Cross-functional leadership

Job description

Telstra Singapore is seeking a Product Marketing Lead to drive strategy and execution across segments, products and channels. You will shape market opportunity, develop compelling propositions, and lead cross‑functional teams to deliver integrated marketing plans that affect acquisition, engagement and revenue growth.

The role requires deep customer insight, strong collaboration with Product, Channel, Data and Finance teams, and the ability to balance strategic leadership with hands‑on execution