Flexible Content Strategy Lead for AI-Driven Growth

Telstra Corporation; Australia; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

Telstra in Australia is seeking a Content Strategy Senior Specialist to activate content experiences that connect with customers and deliver measurable growth. You’ll shape how content is delivered across web, apps, email and social, ensuring strategic structure and scalable governance.

Collaborating with diverse stakeholders, you’ll define activation frameworks, analytics, and AI-enabled processes to optimise content performance and customer journeys, while maintaining high standards of

Qualifications

• Proven experience delivering content strategy and channel planning.
• Strong ability to measure content performance against KPIs.
• SEO expertise and hands-on CMS experience.
• Experience with content marketing and personalisation.
• Ability to demonstrate how content strategy drives outcomes.
• Comfort with AI-enabled content approaches.

Responsibilities

• Digital channel planning – tailoring activation strategies across web, app, push, email, social and future channels.
• Content strategy and experience design execution – translate priorities into clear strategies and performance frameworks, overseeing content production.
• Future-focused content orchestration - contribute to information architecture and structured content approach for scalable orchestration.
• Cross-functional collaboration – act as a strategic partner with diverse stakeholders to create cohesive content strategies.
• Capability uplift and influence – drive value of content strategy across a diverse team from strategy to activation.
• Content syndication – define and govern content syndication models across environments.
• AI-enabled workflows – embed AI-assisted workflows into briefing, drafting, optimisation and reporting processes.
• Content performance and discovery – own benchmarks, drive KPIs, analyse data and forecast trends.
• Future-focused growth – stay ahead of trends, drive standards and contribute to content transformation initiatives.
• Content systems and scalability – contribute to scalable content systems for long-term growth.
• Experimentation and personalisation – drive personalisation and experimentation framework.
• Continuous improvement, feedback and optimisation – identify inefficiencies and improve workflows.
• Compliance and governance - ensure responsible content compliance and AI governance within Telstra frameworks.
• Data-driven decision making – drive reporting needs and interpret data to inform strategies.

Skills

Content strategy

Channel planning

SEO

CMS

Content personalization

AI-enabled workflows

Stakeholder management

Tools

Workfront

Adobe AEM

Job description

Telstra in Australia is seeking a Content Strategy Senior Specialist to activate content experiences that connect with customers and deliver measurable growth. You’ll shape how content is delivered across web, apps, email and social, ensuring strategic structure and scalable governance.

Collaborating with diverse stakeholders, you’ll define activation frameworks, analytics, and AI-enabled processes to optimise content performance and customer journeys, while maintaining high standards of