Senior Content Strategy Lead — AI-Driven Growth

Telstra Singapore; Australia; On-site; AUD 100,000 - 160,000; Full time

Job summary

Telstra Singapore is seeking a Content Strategy Senior Specialist who will lead content strategy across journeys and channels, shaping activation plans and governance structures. You will drive AI-enabled content experiences at scale, balancing commercial insight with strong content marketing practice.

You will orchestrate content across platforms, collaborate with stakeholders, and ensure world-class customer experiences while enabling measurable growth for digital ecosystems.

Qualifications

• Proven experience delivering content strategy and channel planning.
• Strong capability in content performance measurement against KPIs.
• SEO expertise and hands-on CMS experience.
• Experience in content marketing and personalisation.
• Ability to demonstrate how content strategy drives outcomes.
• Comfort working with AI-enabled content approaches.
• Excellent stakeholder management in complex environments.
• Experience in large-scale or complex organisations.
• Exposure to AI search and emerging search behaviours.
• Experience with content syndication.
• Workshop facilitation exposure.

Responsibilities

• Digital channel planning with tailored activation strategies across web, app, push, email and social.
• Translate business priorities into clear content strategies and performance frameworks.
• Contribute to information architecture and structured content approaches for scalability.
• Collaborate with diverse stakeholders to create cohesive content strategies.
• Drive value of content strategy across teams and oversee end-to-end delivery.
• Define, control and govern content syndication models.
• Embed AI-assisted workflows into briefing, drafting, optimisation and reporting.
• Own content performance benchmarks, analyse data and forecast trends.
• Stay ahead of content strategy trends and contribute to transformation initiatives.
• Contribute to scalable content systems for long-term growth and speed-to-market.
• Develop experimentation and personalisation frameworks.
• Proactively gather feedback to improve content workflows.
• Ensure compliance and governance within Telstra frameworks.
• Drive data-backed insights with cross-functional teams.

Skills

Content strategy delivery

Channel planning

Content performance metrics

SEO expertise

Content systems / CMS

Content marketing & personalisation

AI-enabled content

Stakeholder management

Large-scale organisation experience

AI search exposure

Content syndication

Workshop facilitation

Job description

Telstra Singapore is seeking a Content Strategy Senior Specialist who will lead content strategy across journeys and channels, shaping activation plans and governance structures. You will drive AI-enabled content experiences at scale, balancing commercial insight with strong content marketing practice.

You will orchestrate content across platforms, collaborate with stakeholders, and ensure world-class customer experiences while enabling measurable growth for digital ecosystems.