Senior Brand Manager, Global Flagship Liquor Portfolio

Connect APAC; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Connect APAC is partnering with a market-leading liquor business to appoint a Senior Brand Manager who will own end-to-end strategy and execution for a global flagship portfolio.

You'll lead annual brand planning, adapt global strategy for Australia, protect brand standards, and drive flagship experiences and NPD. You’ll manage multi-million dollar A&P budget and work with Sales, Finance and Channel Marketing to optimise pricing, ranges and campaigns.

Qualifications

• 7–10 years in brand marketing with brand manager level experience.
• Experience building and leading global brands in FMCG.
• Strong commercial acumen with experience in A&P budgeting.
• Proven ability to present to senior global stakeholders.

Responsibilities

• Lead annual brand planning and business reviews with senior stakeholders.
• Define and lead the global strategy for Australia.
• Protect brand positioning across all touchpoints.
• Oversee flagship brand experiences and new product launches.
• Manage multi-million dollar A&P budget and measure ROI.

Skills

Brand strategy

Budget ownership

Stakeholder mgmt

Campaign leadership

Job description

Connect APAC is partnering with a market-leading liquor business to appoint a Senior Brand Manager who will own end-to-end strategy and execution for a global flagship portfolio.

You'll lead annual brand planning, adapt global strategy for Australia, protect brand standards, and drive flagship experiences and NPD. You’ll manage multi-million dollar A&P budget and work with Sales, Finance and Channel Marketing to optimise pricing, ranges and campaigns.