Brand Manager, Iconic Wine (ANZ)

Treasury Wine Estates; Melbourne; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Wine allowance

Share Plan

TWEforME Day

Health & wellbeing initiatives

Flexible benefits

Job summary

Treasury Wine Estates in Melbourne is seeking a full-time Senior Brand/Marketing Manager to lead priority brand and consumer marketing across Australia and New Zealand, owning an assigned portfolio from planning through execution and evaluation.

You will transform global brand strategy into locally relevant ANZ activity, lead campaigns, launches and partnerships, manage agencies and budgets, and use insights to optimise investment and protect brand integrity.

Qualifications

• 4-6 years of brand management experience.
• Hold a bachelor’s degree in marketing, business, or related field.
• Know the ANZ market; global or regional marketing experience is preferred.
• Demonstrate strong budget, forecasting, analytics and ROI capabilities.
• Build influential relationships and navigate competing stakeholder needs.
• Be flexible with working hours and willing to travel for meetings and events.

Responsibilities

• Own annual plans and roadmaps for an assigned Penfolds portfolio or workstream.
• Turn global brand strategy into locally relevant ANZ marketing activity.
• Lead campaigns, launches, partnerships, activations, and consumer experiences.
• Manage agencies, stakeholders, timelines, budgets, governance, and delivery.
• Use consumer and commercial insights to optimise activity and investment.
• Protect brand integrity and evaluate performance to improve future plans.

Skills

Brand management

Marketing strategy

Budget & ROI

Stakeholder management

Campaign management

Education

Bachelor's degree in marketing or related field

Job description

Treasury Wine Estates in Melbourne is seeking a full-time Senior Brand/Marketing Manager to lead priority brand and consumer marketing across Australia and New Zealand, owning an assigned portfolio from planning through execution and evaluation.

You will transform global brand strategy into locally relevant ANZ activity, lead campaigns, launches and partnerships, manage agencies and budgets, and use insights to optimise investment and protect brand integrity.