Senior Brand Manager

Connect APAC; Northern Beaches; On-site; AUD 120,000 - 160,000; Full time

Job summary

Connect APAC is seeking a Senior Brand Manager to own end-to-end brand strategy and drive NPD, A&P, and market activation in Australia. You will partner with Sales, Supply Chain and Digital Marketing to deliver impactful campaigns.

You will lead from insight to launch, manage budgets, and influence senior leadership with data-driven decisions. This role offers autonomy and opportunities to grow the portfolio across wholesale and pharmacy channels.

Qualifications

• Experience in FMCG/Pharmacy/OTC sector.
• Senior Brand Manager level experience preferred.
• Proven NPD and project management skills.
• Budgeting and forecasting experience.
• Strong data-driven decision making.

Responsibilities

• Set strategic direction of the brand and identify growth opportunities.
• Lead NPD from concept to launch with cross-functional coordination.
• Own the A&P budget and media activations across digital, TV and print.
• Collaborate with media agency to plan, run and optimise campaigns.
• Hit profit targets and grow brand margins.
• Maintain a competitive marketing mix across product, pricing, promotion and placement.
• Brief, train and engage the sales team for retail success.
• Represent the brand at trade shows and industry events.
• Utilise market data and category insights to inform decisions.

Skills

FMCG experience

NPD management

Budget & forecasting

Marketing campaigns

Market insights

Strong communicator

Autonomous / self-starter

Education

Degree in Marketing or Business

Job description

Connect APAC are partnering with one of Australia's most successful and well-known consumer health companies in the search for a Senior Brand Manager

You will have true end-to-end ownership on one of their leading brands across their portfilio, reporting directly into SLT.

The business

Our client is on of Australia's leading consumer health companies. Its portfolio includes some of the most well-known vitamin, supplement and natural health brands in the country, sold through pharmacy, grocery and online.

It's innovation led, entrepreneurial and quick to market. Ideas get acted on, and you'll see the impact of your work in market.

The role

This is a hands on and strategic Senior Brand Manager role with full accountability for brand strategy, NPD and A&P. You'll own the brand's direction from insight through to launch, with a strong focus on media and digital activation. You'll work closely with Sales, Supply Chain, the in-house Graphics Studio, Digital Marketing and senior leadership.

What you'll do

• Set and drive the strategic direction of your brand, and find new opportunities for growth
• Lead NPD from concept to launch, managing the full project timeline across internal teams and suppliers
• Own the A&P budget, including media planning and activations across digital, TV and print
• Work with the media agency to plan, run and optimise campaigns
• Hit profit targets, and build and execute plans to grow margin
• Keep the brand competitive through the marketing mix: product, pricing, promotion and placement
• Brief, train and engage the sales team so they can sell the brand well to pharmacy and retail buyers
• Represent the brand at trade shows and industry events
• Use market data, research and segment insights to inform decisions

About you

• Experience in FMCG and/or Pharmacy/OTC
• Ideally operating at a Senior Brand Manager level, or a Brand Manager ready for their next step
• Proven NPD experience with strong project management skills
• Experience managing budgets and forecasting
• A track record of developing and running marketing and advertising campaigns, including TV, print and digital
• Confident using market data, research and category insights
• Highly organised and accurate, and able to hit deadlines in a fast-moving environment
• Strong communicator who builds good relationships internally and externally
• A self-starter who works well autonomously and wants to grow a portfolio
• A degree in Marketing, Business or a related field

Why apply?

• Full ownership and autonomy to drive a well-known Australian brand
• Real influence in a business where decisions happen quickly
• Broad exposure across sales, supply, digital and creative
• Opportunities to progress either upwards into more senior marketing roles, or cross-functionally