Senior Brand Manager – End-to-End Growth (APAC)

Connect APAC; Northern Beaches; Vor Ort; AUD 120.000 - 160.000; Vollzeit

Zusammenfassung

Connect APAC is seeking a Senior Brand Manager to own end-to-end brand strategy and drive NPD, A&P, and market activation in Australia. You will partner with Sales, Supply Chain and Digital Marketing to deliver impactful campaigns.

You will lead from insight to launch, manage budgets, and influence senior leadership with data-driven decisions. This role offers autonomy and opportunities to grow the portfolio across wholesale and pharmacy channels.

Qualifikationen

• Experience in FMCG/Pharmacy/OTC sector.
• Senior Brand Manager level experience preferred.
• Proven NPD and project management skills.
• Budgeting and forecasting experience.
• Strong data-driven decision making.

Aufgaben

• Set strategic direction of the brand and identify growth opportunities.
• Lead NPD from concept to launch with cross-functional coordination.
• Own the A&P budget and media activations across digital, TV and print.
• Collaborate with media agency to plan, run and optimise campaigns.
• Hit profit targets and grow brand margins.
• Maintain a competitive marketing mix across product, pricing, promotion and placement.
• Brief, train and engage the sales team for retail success.
• Represent the brand at trade shows and industry events.
• Utilise market data and category insights to inform decisions.

Kenntnisse

FMCG experience

NPD management

Budget & forecasting

Marketing campaigns

Market insights

Strong communicator

Autonomous / self-starter

Ausbildung

Degree in Marketing or Business

Jobbeschreibung

Connect APAC is seeking a Senior Brand Manager to own end-to-end brand strategy and drive NPD, A&P, and market activation in Australia. You will partner with Sales, Supply Chain and Digital Marketing to deliver impactful campaigns.

You will lead from insight to launch, manage budgets, and influence senior leadership with data-driven decisions. This role offers autonomy and opportunities to grow the portfolio across wholesale and pharmacy channels.