Senior Brand Manager - Liquor

Connect APAC; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Connect APAC is partnering with a market-leading liquor business to appoint a Senior Brand Manager who will own end-to-end strategy and execution for a global flagship portfolio.

You'll lead annual brand planning, adapt global strategy for Australia, protect brand standards, and drive flagship experiences and NPD. You’ll manage multi-million dollar A&P budget and work with Sales, Finance and Channel Marketing to optimise pricing, ranges and campaigns.

Qualifications

• 7–10 years in brand marketing with brand manager level experience.
• Experience building and leading global brands in FMCG.
• Strong commercial acumen with experience in A&P budgeting.
• Proven ability to present to senior global stakeholders.

Responsibilities

• Lead annual brand planning and business reviews with senior stakeholders.
• Define and lead the global strategy for Australia.
• Protect brand positioning across all touchpoints.
• Oversee flagship brand experiences and new product launches.
• Manage multi-million dollar A&P budget and measure ROI.

Skills

Brand strategy

Budget ownership

Stakeholder mgmt

Campaign leadership

Job description

Connect APAC are proud to be partnering with an extremely impressive and market leading liquor business looking for a Senior Brand Manager to take full end-to-end ownership of a global flagship portfolio. You'll set the strategy, deliver it in market and own the results.

This is a chance to take full ownership of a globally recognised leading portfolio. It's for a senior marketer who is as comfortable with sales performance and return on spend, as with brand building and storytelling.

The Role:

• Lead the annual brand planning and business review cycle with senior stakeholders. You'll build the plan, present it and get it approved
• Lead the global strategy for Australia, deciding what to adopt, adapt or decline
• Protect brand positioning and standards at every consumer and trade touchpoint
• Lead flagship brand experiences, and the launch NPD
• Own a multi-million dollar A&P budget, with clear evidence of return on every major investment
• Work with Sales, Finance and Channel Marketing on pricing, range, forecasting and customer programmes
• Lead a full agency roster across creative, PR, events, digital and retail media

What you'll bring:

• 7 to 10 years in brand marketing, with at least 3 at Brand Manager level or above and full A&P ownership
• Experience building leading brands, ideally in liquor. Backgrounds across other industries will be considered
• A strong commercial grounding, ideally in FMCG, with exposure to Australian route to market
• A track record of annual planning and business reviews with senior global stakeholders, including adapting global strategy for the local market
• Experience leading integrated campaigns across ATL, digital, PR, experiential and CRM

Why this role

• You'll be trusted to run a portfolio that consists of some of the most recognised brands globally, reporting into senior leadership
• You'll have a real seat at the table
• It's a senior role where brand craft and commercial results carry equal weight
• Opportunities to progress into more senior roles - this business is expanding