ANZ Brand Lead — Campaigns & Growth for Iconic Wine

Treasury Wine Estates; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Wine allowances

Share Cellar program

TWEforME Day

Global career opportunities

Health & wellbeing initiatives

Job summary

Treasury Wine Estates in Melbourne is seeking a seasoned Brand Manager to lead priority brand and consumer marketing for Australia and New Zealand. You will own plans, translate global strategy into local activity, and drive campaigns, launches, and consumer experiences.

The role requires 4–6 years in brand management, a bachelor’s degree in marketing or business, and strong budgeting, forecasting, and analytics skills. Travel and stakeholder management are part of the job.

Qualifications

• 4–6 years of brand management experience.
• Bachelor’s degree in marketing, business, or related field.
• Know the ANZ market; global or regional marketing experience is preferred.
• Strong budget, forecasting, analytics and ROI capabilities.
• Ability to build influential relationships and navigate stakeholder needs.
• Be flexible with working hours and willing to travel for meetings and events.

Responsibilities

• Own annual plans and roadmaps for an assigned Penfolds portfolio or workstream.
• Turn global brand strategy into locally relevant ANZ marketing activity.
• Lead campaigns, launches, partnerships, activations, and consumer experiences.
• Manage agencies, stakeholders, timelines, budgets, governance, and delivery.
• Use consumer and commercial insights to optimise activity and investment.
• Protect brand integrity and evaluate performance to improve future plans.

Skills

Brand management

Budgeting

Forecasting

Analytics

ROI analysis

Stakeholder management

Education

Bachelor's degree in marketing or business

Job description

Treasury Wine Estates in Melbourne is seeking a seasoned Brand Manager to lead priority brand and consumer marketing for Australia and New Zealand. You will own plans, translate global strategy into local activity, and drive campaigns, launches, and consumer experiences.

The role requires 4–6 years in brand management, a bachelor’s degree in marketing or business, and strong budgeting, forecasting, and analytics skills. Travel and stakeholder management are part of the job.