Senior Brand Manager - Food FMCG

Blackbook Executive Pty; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Job summary

Blackbook Executive Pty is partnering with an established Australian food FMCG business to recruit an experienced Senior Brand Manager. This role offers genuine ownership of an established consumer brand, from long‑term strategy and innovation through to integrated marketing campaigns and in‑market execution.

Reporting to the Head of Marketing, you will shape brand direction, identify growth opportunities and work with senior stakeholders across the business to drive commercial performance.

Qualifications

• Strong experience at Senior Brand Manager or Marketing Manager level within food or beverage FMCG.
• Significant experience leading NPD, innovation and product launches within major grocery channels.
• Strong financial acumen, including marketing budget management, P&L analysis and profitability.
• Experience developing and executing integrated ATL, BTL and shopper marketing campaigns.
• Confidence using Nielsen, Circana, Quantium or similar consumer and market insights platforms.

Responsibilities

• Develop and execute strategic brand and portfolio plans to drive market share, sales and profitability.
• Lead the innovation pipeline from consumer research to new product launches.
• Develop and deliver ATL, BTL, digital and shopper marketing campaigns, managing agency relationships.
• Manage marketing budgets, analyse brand profitability and ROI to inform investment.
• Leverage retailer insights to identify consumer trends and opportunities.
• Partner with Sales, Category, R&D and Supply Chain to support retailer presentations and product launches.

Skills

Brand management

NPD

Marketing strategy

Budget management

Cross-functional collaboration

Tools

Nielsen

Circana

Quantium

Job description

An opportunity to take ownership of an established FMCG brand, driving strategy, innovation and commercial growth.

The Opportunity

Blackbook Executive is partnering with an established Australian food FMCG business to recruit an experienced Senior Brand Manager.

With a strong presence across major grocery channels and ambitious growth plans, the business is focused on strengthening its brands, expanding its portfolio and delivering consumer‑led innovation.

This is a broad, commercially focused role offering genuine ownership of an established consumer brand, from long‑term strategy and innovation through to integrated marketing campaigns and in‑market execution.

Reporting to the Head of Marketing, you'll have the autonomy to shape brand direction, identify new growth opportunities and work closely with senior stakeholders across the business.

Key Responsibilities

• Brand Strategy: Develop and execute strategic brand and portfolio plans, identifying opportunities to drive market share, sales and profitability.
• Innovation & NPD: Lead the innovation pipeline, including consumer research, concept development, packaging and new product launches.
• Integrated Marketing: Develop and deliver ATL, BTL, digital and shopper marketing campaigns, managing creative and media agency relationships.
• Commercial Performance: Manage marketing budgets, analyse brand profitability and evaluate campaign ROI to inform future investment.
• Consumer & Category Insights: Leverage Nielsen, Circana, Quantium and retailer insights to identify consumer trends and commercial opportunities.
• Cross‑Functional Collaboration: Partner closely with Sales, Category, R&D and Supply Chain, supporting retailer presentations, range reviews and successful product launches.

About You

We're looking for an experienced, commercially minded FMCG marketer who enjoys taking ownership of a brand and can balance strategic thinking with hands‑on execution.

To be successful, you'll ideally bring:

• Strong experience at Senior Brand Manager or Marketing Manager level within food or beverage FMCG.
• Proven success developing brand strategies and delivering measurable commercial growth.
• Significant experience leading NPD, innovation and product launches within major grocery channels.
• Strong financial acumen, including marketing budget management, P&L analysis and profitability.
• Experience developing and executing integrated ATL, BTL and shopper marketing campaigns.
• Confidence using Nielsen, Circana, Quantium or similar consumer and market insights platforms.
• The ability to influence cross‑functional stakeholders and independently drive projects from strategy through to execution.

This role would suit an established Senior Brand Manager ready for greater autonomy and ownership, or an experienced Marketing Manager who enjoys remaining close to brand strategy, innovation and execution.

What's on Offer

• Genuine end‑to‑end ownership of an established consumer brand.
• Significant involvement in innovation, NPD and portfolio growth.
• The opportunity to influence brand strategy and commercial decision‑making.
• Direct exposure to senior marketing leadership.
• An established FMCG business with ambitious growth plans and a collaborative environment.