Senior Brand Manager

[axr] Recruitment & Search; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

axr Recruitment & Search is seeking a Senior Brand Manager for a leading Australian consumer healthcare group. You will own a flagship portfolio, with full P&L responsibility, and lead a high-impact innovation pipeline across pharmacy, grocery and e-commerce.

You will partner with senior Sales and National Accounts, shape brand strategy and drive growth with data-informed decisions, coaching junior team members and aligning internal teams.

Qualifications

• Seasoned Senior Brand Manager with FMCG health/pharmacy experience.
• End-to-end brand ownership and planning experience.
• Experience across pharmacy, grocery and e-commerce channels.
• Strong data interpretation and creative judgment.
• People leadership experience with a proactive approach.

Responsibilities

• Own the P&L and budget including forecasting, pricing, S&OP and monthly reconciliations.
• Develop and deliver the annual brand plan aligned to a 3-year strategy.
• Shape the future portfolio including architecture, sub-ranges, SKU rationalisation and 12+ launches.
• Lead integrated consumer and trade communications across digital, social and PR.
• Partner with Sales, National Accounts for range reviews.
• Coach and develop junior team members and support healthcare-professional engagement.

Skills

Brand management

P&L management

Cross-functional leadership

Data analysis

Strategic thinking

People leadership

IQVIA/IRI data

Tools

IQVIA/IRI data

Job description

We are one of Australia's most established consumer healthcare businesses, the company behind some of the most trusted names in the country's medicine cabinets. With global parent backing, they work with the pace and autonomy of a lean local business. The portfolio leads its categories, with deep consumer trust, strong healthcare-professional endorsement and real scale across pharmacy and grocery. After years of steady growth, they're at an inflection point. Consumer habits in their categories are shifting fast, and changing how to engage a younger, health-conscious consumer. Our marketing team is flatter and low-ego, and it's building new skills in content, social and the smart use of AI.

The Company:

We are one of Australia's most established consumer healthcare businesses, the company behind some of the most trusted names in the country's medicine cabinets. With global parent backing, they work with the pace and autonomy of a lean local business. The portfolio leads its categories, with deep consumer trust, strong healthcare-professional endorsement and real scale across pharmacy and grocery. After years of steady growth, they're at an inflection point. Consumer habits in their categories are shifting fast, and changing how to engage a younger, health-conscious consumer. Our marketing team is flatter and low-ego, and it's building new skills in content, social and the smart use of AI.

The Role:

This Senior Brand Manager role owns the flagship brand portfolio, a $130m+ business and the engine of the company. You'll report to a senior Marketing Manager and have full commercial accountability for a market leader that new challenger brands are taking on. The brief is to defend and grow its position, reconnect it with the next generation of consumers and lead a significant innovation pipeline.

Key responsibilities include:

• Own the P&L and a sizeable A&P budget, including forecasting, pricing, S&OP and monthly reconciliation to plan
• Develop and deliver the annual brand plan while building on the three-year strategy, and get cross-functional teams aligned behind it
• Shape the future portfolio: brand architecture, sub-ranges, SKU rationalisation and an innovation pipeline of 12+ launches
• Lead integrated consumer and trade communications, including digital, social and PR, with external agency partners
• Partner with senior Sales and National Account Managers across pharmacy, grocery and e-commerce, including range reviews
• Coach and develop the Assistant Brand Managers in the brand team, and support healthcare-professional engagement

What You'll Bring:

• Seasoned Senior Brand Manager experience, ideally in FMCG within health, wellness or pharmacy, with a strong track record of owning a brand end to end
• Full A-to-Z brand management skills, where brand planning, forecasting, pricing, NPD, rationalisation and deletions are second nature
• Commercial gravitas: the credibility to partner with senior Sales and drive the brand agenda like a commercial partner, not just a marketer
• Experience across pharmacy (especially Chemist Warehouse), grocery (Coles/Woolworths) and e-commerce (Amazon)
• A balance of art and science: as comfortable digging into data (IQVIA, IRI or similar) as judging a creative idea
• People leadership experience, having managed or coached at least one team member, plus a bias for action and comfort with a high degree of autonomy

Why Join?

This is a rare chance to take real ownership of one of Australia's most trusted healthcare brands. You'll have real commercial stakes, a significant A&P budget and the mandate to shape where the brand goes next, without the layers of global approval that slow bigger businesses down. You'll work directly with sales on pricing and portfolio decisions. Reporting to a Senior Marketing Manager with more than 20 years' experience across pharmaceutical, healthcare and consumer brands. An open-door and empathetic style, sets high expectations and puts a lot into coaching the team. With a clear path to Marketing Manager, this is a smart career move for a senior brand leader.