Brand Manager

Goodman Fielder; Sydney; On-site; AUD 119,000 - 161,000; Full time

Benefits offered by this job

Brand recognition

Innovation projects

Cross-functional collaboration

Market leadership scale

Flexible working

Job summary

Goodman Fielder in Sydney seeks an experienced Brand Manager for a 12-month fixed-term contract to lead initiatives across the CSR Sugar portfolio. You’ll shape growth plans, drive consumer insights, and deliver best-in-class marketing programs that strengthen brand equity and commercial results.

Reporting to the Senior Brand Manager - Sugar, you will manage campaigns from insight generation to market launch, collaborating across Marketing, Sales, R&D, Supply Chain and Finance, and measuring

Qualifications

• 4+ years' Brand Management experience in FMCG.
• Strong commercial and analytical capability using consumer, shopper and market insights to drive decisions and deliver results.
• Experience leading cross-functional projects and influencing stakeholders across Marketing, Sales, R&D, Supply Chain and agency partners.
• Strategic thinker who can identify opportunities, build recommendations and translate ideas into execution.
• Collaborative, agile and proactive approach with ability to work at pace and manage priorities.

Responsibilities

• Execute brand strategies that grow market share and brand equity.
• Lead innovation, renovation and extension projects from insight to market launch.
• Develop and execute integrated marketing campaigns for brand growth and commercial performance.
• Deliver the annual brand calendar and collaborate with Shopper Activation teams.

Skills

Brand Management

FMCG experience

Analytical ability

Cross-functional leadership

Education

Marketing degree

Business degree

Job description

Brand Manager (12-Month Fixed Term Contract)

Help Shape the Future of One of Australia's Most Iconic Food Brands

At Goodman Fielder, we're passionate about making everyday food better for everyone. Home to trusted household brands, we're looking for an experienced Brand Manager to join our Marketing team on a 12-month fixed-term contract, leading initiatives across the iconic CSR Sugar portfolio.

This is an exciting opportunity for a commercially minded marketer who thrives on bringing brands to life through consumer insight, innovation, and impactful campaigns. Working closely with the Senior Brand Manager - Sugar, you'll play a key role in delivering growth plans, leading innovation projects, and executing best-in-class marketing programs that drive both brand equity and commercial results.

Why Goodman Fielder?

• Work on one of Australia's most recognised and trusted grocery brands.
• Lead exciting innovation, renovation and campaign projects from concept to launch.
• Partner with talented teams across Marketing, Sales, R&D, Supply Chain and Finance.
• Join a business that combines the agility of a challenger with the scale of a market leader.
• Competitive package circa $140K TRP and flexible working arrangements.

What You'll Do

Reporting to the Senior Brand Manager - Sugar, you will:

• Execute brand strategies that grow market share, consumer preference and brand equity.
• Lead innovation, renovation and extension projects from insight generation and business case development through to market launch.
• Develop and execute integrated marketing campaigns that drive both brand growth and commercial performance.
• Deliver the annual brand calendar and work closely with Shopper Activation teams to maximise customer impact.
• Analyse consumer, shopper and market data to identify opportunities and inform strategic recommendations.
• Manage agency partners and external stakeholders to ensure exceptional campaign execution.
• Monitor brand performance, commercial outcomes and campaign effectiveness, making data-driven recommendations for continuous improvement.
• Collaborate across Sales, R&D, Operations, Supply Chain, Legal and Finance to bring projects to life.

What You'll Bring

• 4+ years' Brand Management experience, ideally within FMCG, with a track record of delivering brand growth, innovation and successful consumer campaigns.
• Strong commercial and analytical capability, using consumer, shopper and market insights to drive decisions and deliver results.
• Experience leading cross-functional projects and influencing stakeholders across Marketing, Sales, R&D, Supply Chain and agency partners.
• A strategic thinker who can identify opportunities, build recommendations and translate ideas into brilliant execution.
• A collaborative, agile and proactive approach, with the ability to work at pace, manage competing priorities and deliver outcomes.
• A degree in Marketing, Business or a related discipline, along with a genuine passion for building brands, solving problems and driving profitable growth.

Ideal for an experienced Brand Manager or a high-performing Assistant Brand Manager ready to take the next step in their career.