Senior Brand Manager

Method Recruitment Group; Melbourne; On-site; AUD 40,000 - 80,000; Part time

Job summary

Method Recruitment Group in Melbourne is seeking a senior Brand Manager for a part-time role with broad strategic responsibility. Shape brand strategy, unlock growth and lead expansion across a portfolio.

You will translate insights into commercially viable initiatives, manage budgets, and work with cross-functional teams to drive measurable growth. Strong leadership and FMCG experience are essential.

Qualifications

• Five+ years in marketing or brand management within a corporate FMCG environment.
• Proven ability to translate insights into growth plans and business cases.
• Experience building innovation pipelines from concept through to launch.
• Strong budget management and integrated campaigns experience.
• Ability to influence stakeholders across functions and lead projects.
• People management or coaching experience preferred.

Responsibilities

• Lead brand and growth strategies to strengthen the portfolio and create opportunities for expansion.
• Identify and assess new markets, adjacent segments, consumer occasions and unmet needs.
• Translate consumer research, market trends and commercial insights into a prioritised growth roadmap.
• Build compelling business cases for expansion, assessing brand fit, market potential and investment needs.
• Develop a 1–3 year innovation pipeline, leading initiatives from opportunity identification to launch and evaluation.
• Lead annual brand planning, integrated campaigns and agency partnerships to build brand equity and demand.
• Manage marketing budgets and portfolio performance, directing investments toward strongest opportunities.
• Collaborate across functions to deliver growth initiatives and improve sales and profitability.
• Coach and develop your direct report, encouraging ownership and fresh thinking.

Skills

Brand management

Growth strategies

Consumer insights

Financial evaluation

Marketing budgets

Stakeholder management

People leadership

Job description

Senior Brand Manager - Brand & Growth

Part-time | Melbourne

Shape brand strategy, unlock new growth opportunities and lead expansion in a part-time role with broad strategic responsibility.

This is an opportunity for an experienced marketer to build long-term brand equity while driving growth beyond the existing business. You'll take ownership of a brand portfolio and identify where brands can stretch, which consumer needs remain unmet and how to turn those opportunities into commercially viable initiatives.

Reporting to the senior marketing leader, you'll work across the business to develop growth strategies, build an innovation pipeline and bring new opportunities to market.

About the role

• Lead brand and growth strategies that strengthen the existing portfolio and create opportunities for expansion.
• Identify and assess new markets, adjacent segments, consumer occasions and unmet needs.
• Translate consumer research, market trends and commercial insights into a prioritised growth roadmap.
• Build compelling business cases for expansion, assessing brand fit, market potential, investment requirements and commercial risk.
• Develop a one-to-three-year innovation pipeline, leading initiatives from opportunity identification through to launch and evaluation.
• Lead annual brand planning, integrated campaigns and agency partnerships to build brand equity and demand.
• Manage marketing budgets and portfolio performance, directing investment towards the strongest opportunities.
• Collaborate across functions to deliver growth initiatives and improve sales and profitability.
• Coach and develop your direct report, encouraging ownership, collaboration and fresh thinking.

About you

You're a commercially minded marketer seeking a part-time opportunity where you can make a meaningful contribution. You bring a track record of growing brands and identifying opportunities beyond their established space, alongside the ability to build a clear case for investment and bring teams together to deliver.

You'll bring:

• At least five years' experience in relevant marketing or brand management roles within a corporate FMCG environment.

• Demonstrated success developing growth strategies, including expansion into new markets, segments or consumer occasions.
• Experience translating new opportunities into actionable plans and commercially sound business cases.
• A track record of building innovation pipelines and leading initiatives from concept through to launch.
• Strong consumer insight, market analysis and financial evaluation skills.
• Experience managing substantial marketing budgets and integrated campaigns.
• Confidence influencing stakeholders and leading projects across functions.
• Previous people management or coaching experience, ideally.

Curious, proactive and comfortable with ambiguity, you'll balance creative thinking with commercial discipline and keep teams focused on measurable growth.

The opportunity

Bring your experience to a part-time senior marketing role that combines brand leadership, commercial ownership and a clear growth mandate. You'll influence the existing portfolio while helping shape where the business goes next.