Senior Brand Manager – Everyday Baking Growth (Hybrid)

Goodman Fielder Pty Limited; Sydney; Hybride; AUD 130 000 - 170 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Flexible working arrangements

Résumé du poste

Goodman Fielder is seeking a Senior Brand Manager for Everyday Baking in Sydney. You will lead the brand growth agenda across retail and foodservice, owning the innovation pipeline from concept to launch and shaping the future roadmap with consumer insights and market context.

You’ll influence cross-functional teams, manage trade-offs, and deliver high-impact campaigns across 4Ps. A strong commercial mindset and 8+ years in FMCG branding are essential.

Qualifications

• 8+ years of brand management or marketing experience in FMCG/consumer goods.
• Experience owning brand plans, innovation pipelines and integrated campaigns.
• Strong commercial acumen with data-driven P&L decision making.
• Experience leading cross-functional initiatives from concept to launch.

Responsabilités

• Lead the Everyday Baking brand growth agenda across retail and foodservice.
• Own and deliver the current innovation pipeline from concept through to execution.
• Shape the future innovation roadmap using consumer insights and market context.
• Lead communication and activation plans across ATL, digital, social, shopper and in-store.
• Drive high-impact marketing activity for short- and long-term uplift.
• Coordinate portfolio optimization and commercial recommendations with cross-functional teams.

Connaissances

Brand management

P&L analysis

NPD projects

Stakeholder management

Digital & shopper activation

Data analytics

MS Office / analytics tools

Market research tools

Formation

Degree in Business/Marketing

Outils

Aztec/IRI

Quantium

MS Office

Description du poste

Goodman Fielder is seeking a Senior Brand Manager for Everyday Baking in Sydney. You will lead the brand growth agenda across retail and foodservice, owning the innovation pipeline from concept to launch and shaping the future roadmap with consumer insights and market context.

You’ll influence cross-functional teams, manage trade-offs, and deliver high-impact campaigns across 4Ps. A strong commercial mindset and 8+ years in FMCG branding are essential.