Brand Manager – Everyday Baking, Hybrid, Growth & Innovation

Goodman Fielder; Sydney; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid working

Career development

Ownership of brand portfolio

Job summary

Goodman Fielder is seeking an Everyday Baking Brand Manager to drive growth across Helga's, Wonder, and JUST brands in Australia. You’ll shape strategic direction, unlock profitable growth, and lead an end-to-end innovation pipeline for bakery products used in daily meals.

You’ll own brand strategy, collaborate across retail and foodservice, manage the innovation funnel, and translate consumer insights into market-ready campaigns with strong P&L awareness.

Qualifications

• 4+ years of brand marketing experience in FMCG/Consumer Goods.
• Degree qualified in Business, Marketing or Communications.
• Proven experience in leading cross-functional projects and NPD.

Responsibilities

• Drive & execute current innovation pipeline for the brand across retail & foodservice.
• Develop & shape future innovation plans leveraging consumer insights and company capability.
• Drive and execute the communication plans, delivering in market excellence.
• Challenger mindset to drive brand growth in marketing activities and implement high impact campaigns.

Skills

Brand marketing

Cross-functional leadership

NPD

Brand equity

Digital & social campaigns

Stakeholder management

Innovation pipeline

Numeracy

Communication

Organisational skills

Education

Bachelor's degree in Business/Marketing/Communications

Tools

MS Office

IRI

Quantium

Job description

Goodman Fielder is seeking an Everyday Baking Brand Manager to drive growth across Helga's, Wonder, and JUST brands in Australia. You’ll shape strategic direction, unlock profitable growth, and lead an end-to-end innovation pipeline for bakery products used in daily meals.

You’ll own brand strategy, collaborate across retail and foodservice, manage the innovation funnel, and translate consumer insights into market-ready campaigns with strong P&L awareness.