Lead Consumer Insights & Growth Strategy

Goodman Fielder; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Training & development

Hybrid working

Wellbeing program

Fitness passport

Job summary

Goodman Fielder in Sydney is seeking an experienced insights leader to shape how consumer data informs planning and decisioning. You will lead our insights capability, uncover the real reasons people buy, and embed evidence across brand, portfolio and innovation decisions.

You’ll manage a new Marketing Engagement & Effectiveness team, partner with senior stakeholders, and pilot AI-enabled approaches to speed up learning.

Qualifications

• Around 5-7+ years in insights, research, analytics or a commercial strategy role.
• Comfort across both qualitative and quantitative methods.
• Experience turning messy or incomplete data into a clear recommendation.

Responsibilities

• Get beneath the surface. Uncover unmet consumer and shopper needs, including the ones the data alone doesn't show.
• Stitch the evidence together. Build mechanisms to combine scan, shopper, survey, social and customer data.
• Reframe business questions so we're solving the right problem, then turn insight into clear recommendations that change plans.
• Help build for the era of AI teammates. Pilot agentic AI in how we plan, execute, and analyse insights, democratising capability to the team.
• Make insight faster and easier to use, with modern tools and AI.
• Help teams help themselves. Create frameworks and ways of working so brand, sales and innovation teams use insight well every day.

Skills

Insights leadership

Qual/Quant research

Stakeholder influence

AI/tools awareness

FMCG experience

Job description

Goodman Fielder in Sydney is seeking an experienced insights leader to shape how consumer data informs planning and decisioning. You will lead our insights capability, uncover the real reasons people buy, and embed evidence across brand, portfolio and innovation decisions.

You’ll manage a new Marketing Engagement & Effectiveness team, partner with senior stakeholders, and pilot AI-enabled approaches to speed up learning.