Senior Brand Manager – Everyday Baking Growth & Innovation

Goodman Fielder; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Iconic brands

Hybrid working

Development culture

Job summary

Goodman Fielder is seeking a Senior Brand Manager for Everyday Baking to lead growth across iconic bakery brands such as Helga's, Wonder and JUST. You will own the innovation pipeline, connect consumer needs with customer priorities, and shape the portfolio strategy for retail and foodservice across Australia.

You’ll operate with speed in a national model, balancing strategic thinking with flawless execution, driving in-market activity and P&L awareness, and collaborating with Sales, R&D, Supply

Qualifications

• 8+ years in brand management or marketing in FMCG/CG.
• Proven ownership of brand plans and campaigns.
• Strong commercial acumen with data-driven decisions.
• Experience leading NPD and cross-functional initiatives.
• Stakeholder management across internal and external partners.
• Experience in brand equity, digital, and shopper activation.

Responsibilities

• Lead the Everyday Baking brand growth agenda across retail and foodservice.
• Own and deliver the current innovation pipeline from concept to launch, including packaging and product delivery.
• Shape the future innovation roadmap using consumer insights and market dynamics.
• Lead communication and activation plans across ATL, digital, social, shopper and in-store.
• Develop high-impact marketing activity to drive short- and long-term uplift.
• Lead portfolio optimisation and commercial recommendations for growth.
• Influence cross-functional stakeholders to deliver strong commercial outcomes.

Skills

Brand management

Marketing strategy

P&L & commercial insights

NPD & cross-functional leadership

Stakeholder management

Education

Degree in Business/Marketing/Communications

Tools

Aztec/IRI

Quantium

MS Office

Job description

Goodman Fielder is seeking a Senior Brand Manager for Everyday Baking to lead growth across iconic bakery brands such as Helga's, Wonder and JUST. You will own the innovation pipeline, connect consumer needs with customer priorities, and shape the portfolio strategy for retail and foodservice across Australia.

You’ll operate with speed in a national model, balancing strategic thinking with flawless execution, driving in-market activity and P&L awareness, and collaborating with Sales, R&D, Supply