Brand Manager

Goodman Fielder; Sydney; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid working

Career development

Ownership of brand portfolio

Job summary

Goodman Fielder is seeking an Everyday Baking Brand Manager to drive growth across Helga's, Wonder, and JUST brands in Australia. You’ll shape strategic direction, unlock profitable growth, and lead an end-to-end innovation pipeline for bakery products used in daily meals.

You’ll own brand strategy, collaborate across retail and foodservice, manage the innovation funnel, and translate consumer insights into market-ready campaigns with strong P&L awareness.

Qualifications

• 4+ years of brand marketing experience in FMCG/Consumer Goods.
• Degree qualified in Business, Marketing or Communications.
• Proven experience in leading cross-functional projects and NPD.

Responsibilities

• Drive & execute current innovation pipeline for the brand across retail & foodservice.
• Develop & shape future innovation plans leveraging consumer insights and company capability.
• Drive and execute the communication plans, delivering in market excellence.
• Challenger mindset to drive brand growth in marketing activities and implement high impact campaigns.

Skills

Brand marketing

Cross-functional leadership

NPD

Brand equity

Digital & social campaigns

Stakeholder management

Innovation pipeline

Numeracy

Communication

Organisational skills

Education

Bachelor's degree in Business/Marketing/Communications

Tools

MS Office

IRI

Quantium

Job description

• Drive the brand growth agenda and innovation funnel as Everyday Baking Brand Manager
• Deliver end to end complex cross functional projects

The Role:

We are looking for someone with a hunger to bring our vision to life. Join an industry award-winning portfolio team working across an everyday baking portfolio found in over 60% of Australian homes, with more than 100 million products sold each year. You'll help shape the next phase of growth across Helga's, Australia's #1 premium baking brand, Wonder, our #1 family baking brand, and JUST, our newest innovator brand.

As Everyday Baking Brand Manager, you'll be responsible for growing our everyday baking portfolio across retail and foodservice. This is a role with real ownership — shaping strategic direction, unlocking profitable growth, and delivering the innovation pipeline across leading bakery products that are part of everyday food moments for Australian families.

The who:

You're a high performer and natural self-starter who brings energy, ownership and pace to everything you do. When faced with challenges, your instinct is to ask \"how do we make this possible?\" or \"what needs to be true?\" rather than defaulting to no. You're comfortable working at speed and managing competing priorities in a daily fresh national model, while maintaining strong attention to detail and without compromising on quality. You believe marketing is more than advertising, with a true appreciation for the full 4Ps. You are as comfortable bringing in-store POS and ATL creative to life as you are reviewing and understanding the drivers of your P&L. You bring a commercial, curious and solutions-focused mindset, and work collaboratively to influence stakeholders and deliver great outcomes.

What you'll do:

• Drive & execute current innovation pipeline for the brand across retail & foodservice


• Develop & shape future innovation plans - leveraging key consumer insights, competitive environment, customer priorities and company capability. Ability to influence from concept all the way to execution (commercials, customer sell-in, packaging, product, etc).


• Drive and execute the communication plans, executing with brilliance in market


• Challenger mindset to driving brand growth in marketing activities. Development and implementation of high impact marketing to drive long & short-term uplifts

What you need:

• 4+ years of brand marketing experience gained within the FMCG/Consumer Goods industry


• Degree qualified in a relevant discipline - Business, Marketing, Communications highly regarded


• Proven experience in leading cross functional projects


• Experience in leading NPD projects- commercial acumen highly regarded


• Experience in brand equity, digital, social and Shopper activation campaigns highly regarded


• Strong internal and external stakeholder management


• Excellent management and development of innovation pipeline


• Proficient with MS Office, IRI and Quantium with strong numeracy skills


• Strong communication, negotiation and organisational skills with genuine passion for the consumer foods industry

Why Goodman Fielder

At Goodman Fielder, we're proud to make some of Australasia's most loved food brands — the kind people grow up with and keep coming back to. When you join us, you're not just building brands, you're helping shape everyday moments for millions of consumers.

• Make real impact with iconic brands - Work on some of Australasia's most loved food brands, with real ownership and the chance to see your work land in market


• Flexibility meets career growth - Enjoy hybrid working and flexible ways of working


• A culture that invests in you - Join a supportive, collaborative team that values curiosity, backs development, and builds future leaders