Senior B2B Digital Marketing Lead (Remote)

JobAdder; Melbourne; Remote; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Competitive Salary

Health & wellness benefits

Remote work with coworking options

Team-building activities

Career development opportunities

Generous leave including Joy day and Q

Paid parental leave and super

Job summary

JobAdder is seeking an experienced B2B digital marketing specialist to build, lead, and execute our paid acquisition and digital marketing strategy as an Individual Contributor.

Reporting to the Director of Marketing, you will manage performance ad spend across SEM, Paid Social, Display, Programmatic, and peer-to-peer channels to maximize ROI. This role emphasizes ROAS, budget control, and cross-channel optimization.

Qualifications

• Proven track record in B2B SaaS or tech marketing managing digital acquisition funnels.
• Experience setting up, optimizing, and scaling campaigns across SEM, Paid Social, Display, and Programmatic networks.
• Hands-on proficiency with web analytics and multi-touch attribution.
• Experience with HubSpot and GA4 is preferred.
• Strong CRO and landing page optimization skills in modern CMS like Webflow.
• Understanding of buyer journeys and MQL-to-SQL conversion flows.
• Knowledge of SEO principles is a bonus.

Responsibilities

• Lead and execute JobAdder's paid acquisition and digital marketing strategy as a high-impact Individual Contributor.
• Manage and deploy performance ad spend across SEM, Paid Social, Display, Programmatic, and peer-to-peer channels.
• Drive ROAS and control CPA/CPC with monthly budget pacing.
• Design, run, and evaluate iterative A/B tests across ads and landing pages.
• Partner with internal teams on marketing automation and pipeline velocity.
• Deliver weekly updates and monthly performance reports with insights for stakeholders.
• Collaborate on SEO priorities with Content Marketing Manager.
• Support cross-functional ABM campaigns.

Skills

B2B SaaS Experience

Digital Marketing Strategy

Paid Media Optimization

A/B Testing & CRO

Landing Page Optimization

Buyer Journey & MQL-to-SQL

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads

Programmatic DSPs

P2P Review Sites (G2, Capterra)

HubSpot

GA4

Job description

JobAdder is seeking an experienced B2B digital marketing specialist to build, lead, and execute our paid acquisition and digital marketing strategy as an Individual Contributor.

Reporting to the Director of Marketing, you will manage performance ad spend across SEM, Paid Social, Display, Programmatic, and peer-to-peer channels to maximize ROI. This role emphasizes ROAS, budget control, and cross-channel optimization.