Senior Digital Marketing Manager

JobAdder; Melbourne; Remote; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Competitive Salary

Health & wellness benefits

Remote work with coworking options

Team-building activities

Career development opportunities

Generous leave including Joy day and Q

Paid parental leave and super

Job summary

JobAdder is seeking an experienced B2B digital marketing specialist to build, lead, and execute our paid acquisition and digital marketing strategy as an Individual Contributor.

Reporting to the Director of Marketing, you will manage performance ad spend across SEM, Paid Social, Display, Programmatic, and peer-to-peer channels to maximize ROI. This role emphasizes ROAS, budget control, and cross-channel optimization.

Qualifications

• Proven track record in B2B SaaS or tech marketing managing digital acquisition funnels.
• Experience setting up, optimizing, and scaling campaigns across SEM, Paid Social, Display, and Programmatic networks.
• Hands-on proficiency with web analytics and multi-touch attribution.
• Experience with HubSpot and GA4 is preferred.
• Strong CRO and landing page optimization skills in modern CMS like Webflow.
• Understanding of buyer journeys and MQL-to-SQL conversion flows.
• Knowledge of SEO principles is a bonus.

Responsibilities

• Lead and execute JobAdder's paid acquisition and digital marketing strategy as a high-impact Individual Contributor.
• Manage and deploy performance ad spend across SEM, Paid Social, Display, Programmatic, and peer-to-peer channels.
• Drive ROAS and control CPA/CPC with monthly budget pacing.
• Design, run, and evaluate iterative A/B tests across ads and landing pages.
• Partner with internal teams on marketing automation and pipeline velocity.
• Deliver weekly updates and monthly performance reports with insights for stakeholders.
• Collaborate on SEO priorities with Content Marketing Manager.
• Support cross-functional ABM campaigns.

Skills

B2B SaaS Experience

Digital Marketing Strategy

Paid Media Optimization

A/B Testing & CRO

Landing Page Optimization

Buyer Journey & MQL-to-SQL

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads

Programmatic DSPs

P2P Review Sites (G2, Capterra)

HubSpot

GA4

Job description

• Competitive Salary and annual remuneration reviews.
• Health & wellness benefits to support your physical and mental well-being.
• Remote work model with co-working options available.
• Supportive team – Fun, caring colleagues with regular team-building activities and social events.
• Career experiences – Lateral, vertical, and rotational opportunities for development.
• Generous leave – Including birthday leave, a Joy day every quarter, and extra time off over Christmas.
• Paid parental leave – Generous leave, plus continued Super contributions while you’re off.
• A happy, respectful and energetic work environment with a 4.3 rating on Glassdoor (check out our reviews!).

About Our Perks & Benefits:

• Competitive Salary and annual remuneration reviews.
• Health & wellness benefits to support your physical and mental well-being.
• Remote work model with co-working options available.
• Supportive team – Fun, caring colleagues with regular team-building activities and social events.
• Career experiences – Lateral, vertical, and rotational opportunities for development.
• Generous leave – Including birthday leave, a Joy day every quarter, and extra time off over Christmas.
• Paid parental leave – Generous leave, plus continued Super contributions while you’re off.
• A happy, respectful and energetic work environment with a 4.3 rating on Glassdoor (check out our reviews!).

About The Role:

This key role offers an experienced B2B digital marketing specialist the opportunity to build, lead, and execute JobAdder's paid acquisition and digital marketing strategy as a high-impact Individual Contributor. Reporting directly into the Director of Marketing, you will manage and deploy our performance ad spend across SEM, paid social, display, programmatic, and peer-to-peer channels to deliver maximum ROI.

• Paid Media Strategy & Execution (Primary Focus): Hands-on management, optimisation, and strategic ownership of performance ad spend across SEM (Google Ads/Bing), Paid Social (LinkedIn, Meta), Display, Programmatic, and Peer-to-Peer review networks.
• ROAS & Budget Accountability: Drive return on ad spend (ROAS) and agency/partner investments, managing monthly budget pacing while continuously driving down Cost Per Acquisition (CPA) and Cost Per Click (CPC).
• Funnel Experimentation & CRO: Design, run, and evaluate iterative A/B testing across ad creative, landing pages, lead capture forms, and channel targeting to optimize prospect-to-customer conversion rates.
• Marketing Automation & Funnel Integration: Partner with internal teams to refine lead routing, campaign tracking, marketing automation workflows, and pipeline velocity.
• Reporting & Multi-Touch Attribution: Build and deliver weekly top-line updates and monthly deep-dive performance reports analyzing campaign performance, pipeline contribution, and actionable insights for key stakeholders.
• Strategic SEO Oversight (Bonus Focus): Serve as a strategic partner for organic search, collaborating with the Content Marketing Manager to align paid keyword learnings with organic search intent and technical SEO priorities.
• Cross-Functional Campaign Support: Partner with marketing leads to execute targeted digital acquisition strategies and Account-Based Marketing (ABM) campaigns.

About You:

• B2B SaaS Experience: Proven track record in a B2B SaaS, tech, or specialised agency environment managing digital acquisition funnels.
• Proven expertise in setting up, optimizing, and scaling digital acquisition campaigns across SEM, Paid Social, Display, and Programmatic networks.
• Paid Media Platforms experience: Google Ads, LinkedIn Campaign Manager, Meta Ads, Programmatic DSPs, P2P Review Sites (G2, Capterra)
• Advanced hands-on proficiency with web analytics, multi-touch attribution, and CRM platforms (HubSpot and GA4/Hockeystack preferred).
• Strong experience in CRO, A/B testing frameworks, and landing page optimization within modern CMS platforms like Webflow.
• B2B Funnel Mechanics: Deep understanding of buyer journeys, sales pipelines, MQL-to-SQL conversion flows, and marketing automation.
• Strategic working knowledge of SEO principles (Technical SEO, keyword research, search intent) as a functional bonus.

About Us:

Our powerful recruitment management platform empowers companies and agencies to streamline their processes, gain a competitive edge, and connect the right people to the right roles.

We believe recruitment is all about people. Our mission? To help recruiters focus on what really matters — building meaningful, impactful relationships and changing lives — by removing the mundane administrative tasks that slow them down. With JobAdder, we supercharge productivity, increase efficiency, and ensure that recruiters can truly focus on the human side of their work.

We’re on a journey to make recruitment smarter, more joyful, and more efficient for everyone. Our vision is to become the world’s most-loved recruitment platform, and every team member contributes to our success through our core values: Empathy, Customer Focus, Innovation, and Results.