Senior B2B Digital Marketing Lead | Remote & High-Impact

JobAdder; Brisbane; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Remote work option

Team-building events

Career development

Birthday/Joy day leave

Parental leave

Glassdoor rating 4.3

Job summary

JobAdder in Brisbane seeks an experienced B2B digital marketing specialist to build, lead, and execute our paid acquisition and broader digital strategy. You will manage SEM, paid social, display and programmatic to deliver strong ROI.

Reporting to the Director of Marketing, you will optimize campaigns, run CRO experiments, and collaborate on marketing automation, analytics, and SEO. A proven B2B SaaS track record and hands-on HubSpot/GA4/Webflow experience are essential.

Qualifications

• Experience in B2B SaaS and digital acquisition funnels for tech brands.
• Proven ability to set up and scale paid campaigns across SEM, social and programmatic channels.
• Strong analytics, multi-touch attribution, and CRM familiarity (HubSpot preferred).
• Hands-on CRO, A/B testing, and landing page optimization in modern CMS environments.

Responsibilities

• Own paid media strategy and execution across SEM, paid social, display, and programmatic.
• Manage ROAS, budget pacing, and CPA/CPC targets.
• Design and run CRO experiments to improve funnel conversion.
• Collaborate on marketing automation workflows and pipeline velocity.
• Provide weekly dashboards and insights with attribution analysis.

Skills

B2B SaaS Experience

Digital acquisition campaigns

Paid Media Platforms

Web analytics & attribution

CRO & A/B testing

SEO principles

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads

Programmatic DSPs

G2/Capterra P2P sites

HubSpot

GA4

Webflow

Job description

JobAdder in Brisbane seeks an experienced B2B digital marketing specialist to build, lead, and execute our paid acquisition and broader digital strategy. You will manage SEM, paid social, display and programmatic to deliver strong ROI.

Reporting to the Director of Marketing, you will optimize campaigns, run CRO experiments, and collaborate on marketing automation, analytics, and SEO. A proven B2B SaaS track record and hands-on HubSpot/GA4/Webflow experience are essential.