Senior Digital Marketing Manager — Remote Growth Leader

JobAdder Pty Ltd; Melbourne; Remote; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Health & wellness benefits

Remote work option

Team-building events

Career development

Generous leave policy

Parental leave

Job summary

JobAdder Pty Ltd in Melbourne, Australia, seeks an experienced B2B digital marketing specialist to lead and execute paid acquisition and digital marketing strategy. You will manage performance ad spend across SEM, paid social, display, programmatic, and peer-to-peer networks to maximize ROI.

Reporting to the Director of Marketing, you will drive ROAS and budget pacing, run CRO experiments, and partner with internal teams on marketing automation, funnel integration, and attribution.

Qualifications

• Proven B2B SaaS/digital marketing experience.
• Experience across SEM, paid social, display and programmatic.
• Strong analytics, multi-touch attribution, and CRM familiarity.

Responsibilities

• Lead paid media strategy and manage performance ad spend across SEM, paid social, display, programmatic, and peer-to-peer networks.
• Own ROAS targets, budgeting, and optimization to reduce CPA and CPC.
• Design and run CRO tests on ads, landing pages, and forms.
• Collaborate to refine marketing automation, lead routing, and funnel integration.
• Deliver weekly updates and monthly performance reports with insights.
• Overlap SEO insights with paid strategies and oversee cross-channel campaigns.

Job description

JobAdder Pty Ltd in Melbourne, Australia, seeks an experienced B2B digital marketing specialist to lead and execute paid acquisition and digital marketing strategy. You will manage performance ad spend across SEM, paid social, display, programmatic, and peer-to-peer networks to maximize ROI.

Reporting to the Director of Marketing, you will drive ROAS and budget pacing, run CRO experiments, and partner with internal teams on marketing automation, funnel integration, and attribution.