Sales And Marketing Manager

Australia Today Pty Ltd; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

Australia Today Pty Ltd. is seeking a commercially minded Sales and Marketing Manager to plan, develop and implement sales and marketing strategies.

You will oversee market development, advertising campaigns, audience engagement and client acquisition to expand the organisation’s commercial reach. The role requires a proven track record in sales strategy and market development, with strong communication and analytical skills.

Qualifications

• Minimum 5 years’ experience in sales and marketing with track record in sales strategy and market development.
• Experience in developing marketing strategies and delivering advertising campaigns.
• Proven ability to identify commercial opportunities and drive sales growth.
• Strong communication, presentation and negotiation abilities; bilingual English/Chinese is a plus.

Responsibilities

• Develop, implement and oversee sales and marketing strategies to promote Australia Today’s media, research and content offerings.
• Set and monitor sales targets and commercial objectives for targeted markets to support acquisition and growth.
• Direct branding, advertising and promotional campaigns to increase awareness and audience engagement.
• Conduct market and competitor analysis to identify target markets and opportunities for growth.
• Build and maintain relationships with clients, advertisers and partners to support long-term revenue.

Skills

Sales & Marketing

Strategic marketing

Commercial focus

Effective communication

Analytical mindset

Job description

About the Role

We are looking for a commercially minded Sales and Marketing Manager to plan, develop and implement sales and marketing strategies. The role will oversee market development, advertising and promotional campaigns, audience engagement, client acquisition and relationship management, sales performance, and the expansion of the organisation’s commercial reach.

Key Responsibilities

1. Develop, implement and oversee sales and marketing strategies to promote Australia Today’s media, research and content offerings, support revenue growth and expand market reach.
2. Set and monitor sales targets and commercial objectives for targeted markets, and coordinate sales and marketing activities to support customer acquisition, retention and business growth.
3. Direct the development and implementation of advertising, promotional and brand strategies to increase brand awareness, audience reach, engagement and consumption of Australia Today’s products and services.
4. Conduct market and competitor analysis to identify target markets, emerging trends and new commercial opportunities, and use these insights to inform sales and marketing strategies.
5. Build and maintain relationships with clients, advertisers, commercial partners and other key stakeholders, strengthening customer engagement and supporting long‑term commercial relationships.
6. Oversee the development of marketing content, promotional materials and commercial campaigns in collaboration with researchers, editors, and internal and external contributors.
7. Develop and present commercial proposals, advertising packages and partnership opportunities, and negotiate relevant commercial terms in line with the organisation’s sales and marketing objectives.
8. Monitor and evaluate sales and marketing performance, including sales results, campaign effectiveness, audience engagement and commercial outcomes, and recommend strategic improvements to management.

About You

1. A Proven Track Record: Minimum 5 years’ experience in sales and marketing, with proven experience in sales strategy, market development, customer relationship management and promotional activities. 10 year’s experience is highly regarded.
2. A Strategic Marketing Mindset: Demonstrated experience in developing marketing strategies, conducting market research, and delivering advertising and promotional campaigns.
3. A Commercial Focus: Proven ability to develop client relationships, identify commercial opportunities and contribute to sales growth.
4. An Effective Communicator: Excellent communication, presentation, negotiation and organisational skills. Bilingual proficiency in English and Chinese is highly regarded.
5. An Analytical Approach: Strong analytical and commercial skills, with the ability to evaluate marketing performance and identify opportunities for improvement.