Sales and Marketing Manager

AI Talent; Sydney; Hybrid; AUD 70,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangements

Performance-based incentives

Professional development support

Job summary

AI Talent in Sydney is seeking a dynamic Sales and Marketing Manager to lead and execute strategic commercial initiatives that drive revenue growth, brand positioning, and market expansion. You will manage both sales operations and marketing programmes, aligning them with the company’s goals and customer needs.

You will design multi‑channel campaigns, oversee budgeting, pricing, and distribution, and mentor a high‑performing team.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or related discipline.
• Minimum of 5 years' experience in a sales and/or marketing management role with a track record of meeting/exceeding targets.
• Strong understanding of both B2B and B2C environments, including pipeline management and lifecycle strategies.
• Proven experience developing and executing multi‑channel marketing campaigns (digital, content, traditional).
• Proficiency in CRM platforms and marketing automation with data-driven insights.
• Excellent budgeting, forecasting, and performance reporting skills.
• Exceptional written and verbal communication with senior stakeholders.
• Demonstrated leadership in coaching and developing sales/marketing teams.
• High level of commercial acumen and customer-centric approach to business development.
• Strong organisational skills and ability to manage competing priorities and deadlines.

Responsibilities

• Formulate, implement, and refine integrated sales and marketing strategies.
• Develop and oversee advertising, PR, and promotional campaigns with agencies.
• Establish and manage sales territories, service standards, and product mix.
• Direct and coordinate activities of sales personnel, agents, and distributors.
• Set pricing structures, credit terms, and discount frameworks.
• Oversee merchandising methods and distribution policy for visibility.
• Monitor market trends, competitor activity, and customer insights.
• Develop and manage the sales/marketing budget and ROI tracking.
• Lead generation across digital and traditional channels; convert opportunities.
• Produce regular performance reports and present data-driven recommendations.
• Build relationships with key clients, partners, and stakeholders.
• Recruit, mentor, and develop team members for high performance.

Skills

Sales leadership

Marketing strategy

B2B/B2C

CRM/Marketing automation

Budgeting & reporting

Stakeholder communication

Team leadership

Digital & traditional marketing

Education

Bachelor's degree (Marketing/Business/Commerce)

MBA (preferred)

Tools

Salesforce

HubSpot

Marketing automation tools

Job description

Job Type: Permanent position | Full time position

Job Description

Sales and Marketing Manager

Position Overview

We are looking for a dynamic and results-driven Sales and Marketing Manager to lead and execute strategic commercial initiatives across our organisation. This role is central to driving revenue growth, brand positioning, and market expansion through the effective management of both sales operations and marketing programmes.

Key Responsibilities

• Formulate, implement, and continuously refine integrated sales and marketing strategies, ensuring alignment with broader organisational goals and growth targets
• Develop and oversee advertising, public relations, and promotional campaigns, working collaboratively with internal stakeholders and external agencies to maximise brand impact
• Establish and manage sales territories, customer service standards, and product mix to optimise market coverage and revenue performance
• Direct and coordinate the activities of sales personnel, agents, and distributors to ensure consistent execution of sales methods and commercial objectives
• Set pricing structures, credit arrangements, and discount frameworks in line with market conditions and company profitability targets
• Oversee merchandising methods and distribution policy, ensuring product availability and visibility across all relevant channels
• Monitor and analyse market trends, competitor activity, and customer insights to inform strategic decision-making and identify new business opportunities
• Develop and manage the sales and marketing budget, tracking expenditure and return on investment to ensure efficient allocation of resources
• Lead the generation and nurturing of leads across digital and traditional channels, converting pipeline opportunities into long‑term client relationships
• Produce regular performance reports and present findings to senior leadership, providing data-driven recommendations for continuous improvement
• Build and maintain strong relationships with key clients, partners, and industry stakeholders to support retention and business development
• Recruit, mentor, and develop team members, fostering a high‑performance culture focused on accountability, collaboration, and professional growth

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business, Commerce, or a related discipline
• Minimum of 5 years' experience in a sales and/or marketing management role, with demonstrated success in meeting or exceeding commercial targets
• Strong understanding of both B2B and B2C sales environments, including pipeline management and customer lifecycle strategies
• Proven experience developing and executing multi‑channel marketing campaigns, including digital, content, and traditional media
• Proficiency in CRM platforms and marketing automation tools, with the ability to leverage data for strategic insight
• Excellent analytical and problem‑solving skills, with experience in budgeting, forecasting, and performance reporting
• Exceptional written and verbal communication skills, with the confidence to present to senior stakeholders and external partners
• Demonstrated leadership capability, with experience managing, coaching, and developing sales and marketing teams
• High level of commercial acumen and a customer‑centric approach to business development
• Strong organisational skills with the ability to manage competing priorities and deliver results within deadlines

Preferred Qualifications

• Postgraduate qualification such as a Master of Business Administration (MBA) or equivalent
• Professional accreditation with the Australian Marketing Institute (AMI) or a recognised industry body
• Experience working within a specific industry relevant to our business, such as retail, technology, professional services, or FMCG
• Familiarity with SEO, SEM, and performance marketing strategies, as well as experience managing digital advertising budgets
• Exposure to international or cross-regional markets, including an understanding of export or distribution networks
• Experience with sales enablement tools, marketing analytics platforms, or enterprise-level CRM systems such as Salesforce or HubSpot

Why Join Us?

• Be part of a collaborative and forward‑thinking organisation that genuinely values innovation, initiative, and professional development
• Access ongoing learning and career progression opportunities, including support for further study, industry certifications, and leadership programmes
• Enjoy a flexible working environment with hybrid arrangements available, supporting a healthy work‑life balance
• Benefit from a competitive remuneration package, including performance‑based incentives that reward your contribution to the business
• Join a team culture built on trust, inclusivity, and shared purpose, where your ideas are heard and your impact is recognised

Job Details

• Job Type: Full-time, Permanent
• Work Schedule: 8-hour shift
• Salary: $70,000 – $120,000 per year + Super