Growth-Focused Sales & Marketing Leader

Today Corp; Willoughby; On-site; AUD 95,000 - 150,000; Full time

Job summary

Australia Today's is seeking a commercially minded Sales and Marketing Manager to plan, develop and implement sales and marketing strategies. The role oversees market development, advertising campaigns, audience engagement and client acquisition for the organisation.

You will set targets, lead branding initiatives, analyse markets, build advertiser relationships and drive revenue growth across Australia. Strong communication, negotiation and organisational skills are essential.

Qualifications

• Minimum 5 years in sales and marketing.
• Experience in developing marketing strategies and campaigns.
• Proven ability to grow sales and manage client relationships.
• Excellent communication, presentation, and negotiation skills.
• Strong analytical and commercial capabilities.

Responsibilities

• Develop, implement and oversee sales and marketing strategies to promote Australia Today's media, research and content offerings.
• Set and monitor sales targets and commercial objectives for targeted markets, and coordinate activities for customer acquisition and growth.
• Direct the development and implementation of advertising, promotional and brand strategies to increase brand awareness, audience reach and engagement.
• Conduct market and competitor analysis to identify target markets, emerging trends and opportunities, informing strategies.
• Build and maintain relationships with clients, advertisers and partners to strengthen engagement and long-term commercial ties.
• Oversee development of marketing content and campaigns with researchers, editors and contributors.
• Develop and present commercial proposals and negotiate terms aligned with sales objectives.
• Monitor and evaluate sales and marketing performance and recommend strategic improvements.

Skills

Sales strategy

Market development

Client relationship management

Advertising campaigns

Negotiation

Job description

We are looking for a commercially minded Sales and Marketing Manager to plan, develop and implement sales and marketing strategies. The role will oversee market development, advertising and promotional campaigns, audience engagement, client acquisition and relationship management, sales performance, and the expansion of the organisation's commercial reach.

Key responsibilities

Develop, implement and oversee sales and marketing strategies to promote Australia Today's media, research and content offerings, support revenue growth and expand market reach.

Set and monitor sales targets and commercial objectives for targeted markets, and coordinate sales and marketing activities to support customer acquisition, retention and business growth.

Direct the development and implementation of advertising, promotional and brand strategies to increase brand awareness, audience reach, engagement and consumption of Australia Today's products and services.

Conduct market and competitor analysis to identify target markets, emerging trends and new commercial opportunities, and use these insights to inform sales and marketing strategies.

Build and maintain relationships with clients, advertisers, commercial partners and other key stakeholders, strengthening customer engagement and supporting long-term commercial relationships.

Oversee the development of marketing content, promotional materials and commercial campaigns in collaboration with researchers, editors, and internal and external contributors.

Develop and present commercial proposals, advertising packages and partnership opportunities, and negotiate relevant commercial terms in line with the organisation's sales and marketing objectives.

Monitor and evaluate sales and marketing performance, including sales results, campaign effectiveness, audience engagement and commercial outcomes, and recommend strategic improvements to management.

About you

To be successful in this role, you will be an experienced Sales and Marketing Manager to strengthen our market position and drive commercial growth. Specifically, we are looking for:

A Proven Track Record: Minimum 5 years’ experience in sales and marketing, with proven experience in sales strategy, market development, customer relationship management and promotional activities. 10 year’s experience is highly regarded.

A Strategic Marketing Mindset: Demonstrated experience in developing marketing strategies, conducting market research, and delivering advertising and promotional campaigns.

A Commercial Focus: Proven ability to develop client relationships, identify commercial opportunities and contribute to sales growth.

An Effective Communicator: Excellent communication, presentation, negotiation and organisational skills. Bilingual proficiency in English and Chinese is highly regarded.

An Analytical Approach: Strong analytical and commercial skills, with the ability to evaluate marketing performance and identify opportunities for improvement.

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