Marketing Manager

Bedrock Recruitment; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Bedrock Recruitment, Sydney, seeks an experienced marketing leader to shape the function for an established Australian business representing leading European and international interiors brands. You will lead multichannel campaigns across Australia and New Zealand, owning strategy, planning, budgets and team priorities while contributing to content, campaigns, communications and events.

Reporting to the leadership team, you will collaborate with sales and partners to ensure consistent brand

Qualifications

• Experience leading marketing planning and delivery across multichannel programs.
• Strong writing, editing and campaign development skills.
• Experience delivering campaigns across digital channels, content, social media and events.
• Sound commercial judgement and confidence managing budgets and performance reporting.
• Ability to lead a small team while maintaining personal responsibility for delivery.

Responsibilities

• Develop and implement the marketing strategy, annual plan, budget and campaign calendar.
• Translate business and sales priorities into clear marketing initiatives, briefs, deadlines and measurable objectives.
• Personally develop and deliver marketing activity, including campaign messaging, copywriting, editorial content, customer communications and launch materials.
• Lead product and brand campaigns, showroom marketing, industry events, partnerships and PR activity.
• Own organic social media and editorial direction, working with the coordinator and Brand & Product Manager on content production and publishing.
• Work with the digital specialist to set priorities for website development, e-commerce, email marketing, paid media and customer engagement.
• Collaborate with the Brand & Product Manager to maintain consistent brand presentation and compelling product storytelling.
• Support the sales team with relevant collateral, project stories, presentations and targeted customer communications.
• Set clear team responsibilities, manage workloads, provide feedback and ensure work is delivered accurately and on time.
• Brief and manage agencies, freelancers and other suppliers, retaining responsibility for quality, budgets and results.
• Report on marketing performance and recommend practical improvements.

Skills

Marketing strategy

Campaign management

Budget management

Team leadership

Content creation

Digital marketing

Job description

An established and well-regarded Australian business, representing a curated portfolio of leading European and international interiors brands. Operating through showrooms, trade relationships and a wholesale network across Australia and New Zealand, the business has built its reputation on product quality, design credibility and service – with strong, longstanding relationships across the architecture and interior design community.

The opportunity

This is an opportunity to shape the marketing function and further enhance an incredible industry brand.

Lead and deliver the multichannel marketing programme across Australia and New Zealand, strengthening the brand through trade, wholesale, retail and online channels. Own strategy, planning, budgets and team priorities while personally contributing to content, campaigns, communications and events.

Reporting directly to the leadership team, you will also work closely with a dynamic sales function.

Key responsibilities

• Develop and implement the marketing strategy, annual plan, budget and campaign calendar.
• Translate business and sales priorities into clear marketing initiatives, briefs, deadlines and measurable objectives.
• Personally develop and deliver marketing activity, including campaign messaging, copywriting, editorial content, customer communications and launch materials.
• Lead product and brand campaigns, showroom marketing, industry events, partnerships and PR activity.
• Own organic social media and editorial direction, working with the coordinator and Brand & Product Manager on content production and publishing.
• Work with the digital specialist to set priorities for website development, e-commerce, email marketing, paid media and customer engagement.
• Collaborate with the Brand & Product Manager to maintain consistent brand presentation and compelling product storytelling.
• Support the sales team with relevant collateral, project stories, presentations and targeted customer communications.
• Set clear team responsibilities, manage workloads, provide feedback and ensure work is delivered accurately and on time.
• Brief and manage agencies, freelancers and other suppliers, retaining responsibility for quality, budgets and results.
• Report on marketing performance and recommend practical improvements.

Essential skills & experience

• Experience leading marketing planning and delivery, with recent, substantial hands‑on execution.
• Strong writing, editing and campaign development skills.
• Experience delivering campaigns across digital channels, content, social media and events.
• Sound commercial judgement and confidence managing budgets and performance reporting.
• Ability to lead a small team while maintaining personal responsibility for delivery.
• Strong organisational skills, attention to detail and an eye for design and presentation.
• Confidence working with sales teams, senior leadership and external partners.

Highly regarded

• Experience in lighting, interiors, architecture, furniture, design or premium consumer products.
• Experience marketing to both professional trade audiences and consumers.
• Familiarity with Shopify, email marketing platforms and digital acquisition.