Senior Product Marketing Lead

Sharp & Carter; Victoria; On-site; AUD 140,000 - 190,000; Full time

Job summary

Sharp & Carter's client is seeking a Senior Product Marketing Lead to own marketing across a diverse portfolio of consumer services and emerging technology solutions. You will shape product positioning and go-to-market plans, aligning marketing investment with demand, capacity and revenue goals.

You'll work closely with senior stakeholders across Sales, Operations, Digital and Data, translating performance insights into impactful campaigns and future investment decisions.

Qualifications

• Senior marketer responsible for marketing across consumer services and technology solutions.
• Translate marketing investment into qualified leads, quotes and revenue.
• Work with Sales, Operations, Digital and Data teams to improve acquisition.
• Lead product positioning, go-to-market planning and campaigns.

Responsibilities

• Develop product marketing strategies, positioning and value propositions.
• Translate objectives into marketing plans aligned to revenue and ROI.
• Monitor performance and adjust investment across service lines.
• Lead GTM planning and integrated campaigns across portfolio.
• Lead a small team and influence stakeholders.

Job description

About Our Client

Our client is a well-established Australian organisation with a strong consumer offering and a growing portfolio of home services and emerging energy solutions. With an expanding range of services and significant opportunities for growth, the business is looking for a commercially astute marketer who can connect customer demand with operational capability and drive measurable business outcomes.

About the Role

This is an opportunity for a Senior Product Marketing Lead to take ownership of marketing across a diverse portfolio of consumer services and emerging technology solutions.

The role goes well beyond traditional campaign management. Success will depend on understanding how marketing investment translates into qualified leads, quotes, completed jobs and revenue - while ensuring demand is aligned with the business’s capacity to deliver.

Working closely with senior business and Sales stakeholders, you’ll develop a strong understanding of commercial priorities and business performance, using this insight to determine where marketing effort will have the greatest impact. You’ll need to think on your feet, respond to changing market conditions and make informed decisions about where to invest, when to increase demand and where lead quality or conversion needs to improve.

Alongside this commercial focus, you’ll lead product positioning, go-to-market planning and targeted marketing activity across the portfolio. You’ll work with digital, performance marketing, data and agency partners to improve acquisition and conversion, while leading a small team and influencing stakeholders across the business.

Key Responsibilities

Commercial Strategy & Growth

• Develop product marketing strategies, positioning and value propositions to strengthen market competitiveness and support portfolio growth.
• Partner with senior business and Sales leaders to understand commercial priorities, business performance and growth opportunities.
• Translate business objectives into marketing plans aligned to revenue, conversion and return on investment.
• Identify opportunities to improve performance across service lines, customer segments and local markets.

Demand Generation & Performance

• Manage demand generation activity in line with operational capacity, adjusting marketing investment as business requirements change.
• Monitor lead quality, cost per lead and quote, conversion and completed jobs to understand the commercial impact of marketing.
• Identify opportunities to improve acquisition efficiency and attract customers with stronger conversion potential.
• Work closely with Sales, Operations, Digital and Data teams to address pipeline gaps and improve the customer journey.

Product Marketing & Go-to-Market

• Lead go-to-market planning, product propositions and customer messaging across the portfolio.
• Oversee integrated campaigns and targeted marketing initiatives, balancing longer-term growth with immediate commercial priorities.
• Collaborate with performance media, SEO, digital and agency partners to improve campaign effectiveness and conversion.
• Use customer insights, market trends and competitor activity to refine positioning and identify new opportunities.

Stakeholder & Team Leadership

• Build trusted relationships with senior stakeholders, providing commercially grounded recommendations and influencing key decisions.
• Translate performance data into clear insights, actions and investment priorities.Lead campaign and performance reviews, ensuring learnings inform future activity.
• Lead and develop a team, fostering accountability, collaboration and a strong focus on business outcomes.

About You

You’re a commercially minded senior marketer who understands the relationship between marketing investment and business performance. You’re comfortable working with senior leaders, getting into the detail of the numbers and making decisions that balance customer demand, operational constraints and profitability.

You’ll ideally bring:

• A proven track record of delivering measurable commercial outcomes through marketing.
• Experience across demand generation, customer acquisition, lead quality, conversion or sales pipeline performance.
• Strong commercial acumen and confidence interpreting performance data to guide investment and prioritisation.
• Experience developing product positioning, value propositions and go-to-market plans.
• The ability to influence senior stakeholders and work closely with Sales and operational teams.
• Strong organisational skills, sound judgement and the ability to adapt quickly as priorities change.
• Experience leading or developing team members.