Marketing Manager

Private Advertiser; Brisbane; Presencial; AUD 110.000 - 165.000; Jornada completa

Descripción de la vacante

Private Advertiser in Australia seeks a Marketing Manager to lead strategic marketing and business development across all product streams. You will shape go-to-market plans, manage budgets, and direct campaigns to deliver measurable ROI and revenue growth.

The role requires a commerce/marketing qualification, proven B2B marketing leadership, and strong analytics. A driver’s licence and experience with AI tools are expected.

Formación

• Commerce/Marketing qualification completed.
• Experience in a Marketing Management role in a service-based or B2B organisation.
• Proven leadership and staff management capabilities.
• Experience setting marketing strategy with budgets and people.
• Current driver’s licence and strong ROI literacy.
• Knowledge of digital marketing technologies and AI data tools.

Responsabilidades

• Develop annual marketing and business development strategy aligned to business plan.
• Set objectives supporting revenue growth and profitability across product streams.
• Determine marketing mix and allocate investment for impact.
• Translate strategy into quarterly plans with priorities and measures.
• Monitor marketing environment, brief CEO on implications.
• Identify new product/market opportunities from insights.
• Formulate annual budget with Financial Accountant and advise on priorities.
• Analyse ROI and reallocate spend to top-performing activities.
• Lead and develop the Client Coordinator to execute the strategy.
• Plan, organise, and supervise day-to-day marketing operations.

Conocimientos

Marketing strategy

Budget management

ROI analysis

Digital marketing

Analytics & AI tools

Team leadership

B2B marketing

Go-to-market planning

Educación

Commerce/Business/Marketing degree

Herramientas

Google Ads

CRM systems

AI analytics tools

Descripción del empleo

The organisation provides services across workplace relations, compliance and organisational performance to clients across Australia. The Marketing Manager reports to the CEO and is accountable for both the strategic direction and the operational delivery of marketing and business development across all product and service streams. At a strategic level, the role sets marketing objectives that support the organisation's revenue growth and profitability targets, shapes the go-to-market approach for each product stream and client segment and advises the CEO on market opportunities, positioning and investment. At an operational level, the role leads the Client Coordinator, manages the marketing budget and makes sure that plans, campaigns, systems and external providers deliver measurable results and a clear return on investment.

Key responsibilities

Develop the annual marketing and business development strategy in line with the organisations business plan and present it to the CEO for approval

Set marketing objectives and targets that directly support revenue growth and profitability across each product revenue stream

Determine the marketing mix for each product stream and client segment and decide where effort and investment will have the greatest commercial impact

Translate the annual strategy into quarterly marketing plans with clear priorities, resourcing, timelines and measures

Monitor and analyse the marketing environment, including competitor, SWOT and PESTEL analysis, and brief the CEO on the implications

Identify new product and market development opportunities through client, market and sales insight

Formulate the annual marketing budget with the Financial Accountant and recommend investment priorities to the CEO

Analyse and report on the return on investment (ROI) of marketing and business development activity and redirect spend to the activities that perform best

Lead, motivate and develop the Client Coordinator so they have the capability to support the strategy

Plan, organise, direct and control day-to-day marketing operations

About you

A tertiary qualification in Commerce, Business or Marketing

Previous experience in a Marketing Management role in a service-based or B2B organisation

Demonstrated success in leading, motivating and managing staff

Experience setting marketing strategy and delivering it through plans, budgets and people

A current driver's licence

Strong understanding and analysis of marketing performance metrics and ROI

High-level understanding of digital marketing technologies and applications

Practical experience using AI tools for data analysis, Google Ads optimisation, CRM segmentation and content production

Budget management and commercial analysis

Excellent business writing skills

About us

The organisation provides services across workplace relations, compliance, and organisational performance to clients across Australia.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• What's your expected annual base salary?
• How many years' experience do you have as a marketing manager?
• How much notice are you required to give your current employer?
• Have you completed a qualification in commerce?
• How many years of Marketing Campaign Execution experience do you have?