Performance Marketing Specialist

Australianethical; Sydney; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work arrangements

Birthday leave

Volunteer days

Employee Share Plan

Job summary

Australian Ethical, a leading Australian super fund and ethical investment manager, is seeking a commercially focused performance marketer to lead paid acquisition across Google Ads, Meta Ads and other digital channels. You will use data-driven insights to improve conversion and maximise return on ad spend.

You will partner with media agencies and internal teams to optimize bidding, creative testing and tracking, delivering measurable acquisition growth and media efficiency.

Qualifications

• 3+ years in performance marketing across Google Ads and Meta Ads.
• Strong campaign reporting and data interpretation skills.
• Experience with GA4, GTM and dashboards.
• Experience managing external media agencies is a plus.

Responsibilities

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels.
• Guide and partner with media agencies on setup, bidding and optimization.
• Review performance, budget pacing and key metrics to drive ROI.
• Write and refine ad copy aligned to objectives.
• Analyze CPC, CPA, ROI and full-funnel conversion with dashboards.
• Use platform AI and automation for testing and reporting.
• Collaborate with cross-functional teams to improve tracking and landing-page conversion.

Skills

Paid media strategy

Google Ads

Meta Ads

GA4

Tag Manager

Tools

Looker Studio

Supermetrics

Job description

About Us

Australian Ethical is one of Australia’s fastest-growing super fund and ethical investment managers. We are ASX-listed with over $14 billion in funds under management and offer a selection of award-winning managed funds and superannuation products.

Our purpose is to invest for a better world, and we have been pioneers in this space for almost 40 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. At Australian Ethical, we prove that money can be a force for good. We do this by staying true to our purpose, which is embedded throughout our organisation and drives our everyday activities as a business, investor, brand, employer, and corporate citizen. We’re a registered B Corp and fully committed to an inclusive, equitable and forward-thinking workplace culture.

Your new role:

In this role, you’ll lead the strategy and optimisation of paid acquisition channels across Google Ads, Meta Ads and other digital channels, using data-led insights to improve conversion, shape acquisition activity and maximise return on ad spend.

Key responsibilities include:

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
• Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities, ensuring strong execution and performance outcomes.
• Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
• Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling, compliant and aligned to campaign objectives.
• Analyse campaign performance across CPC, CPL, CPA, ROI and full-funnel conversion, maintaining dashboards and reporting routines that support commercial decision-making.
• Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, alongside AI tools for creative testing, analysis and reporting.
• Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing-page conversion and compliant campaign delivery.

What we’re looking for

You’re a commercially focused performance marketer with a growth mindset, strong strategic judgement and a genuine passion for data. You’re confident using insights to optimise performance, partner with agency teams and connect campaign activity to measurable acquisition, conversion and return on media investment. If you bring the following, we’d love to hear from you:

• 3+ years’ experience in performance marketing across Google Ads and Meta Ads, with strong knowledge of campaign strategy, optimisation levers, performance metrics and effective agency execution.
• Strong experience in campaign reporting, analysis and data interpretation to improve performance and ROI.
• Hands-on experience with GA4, Google Tag Manager and dashboarding tools such as Looker Studio or Supermetrics.
• Demonstrated campaign optimisation experience across bidding, audience segmentation, creative A/B testing and real-time performance decisions.
• Experience using AI tools and platform automation to improve efficiency, scale testing and support analysis.
• Experience developing or owning paid-media strategy and managing external media agencies or partners is highly regarded.
• B2C performance marketing experience in financial services, and exposure to programmatic, native content or emerging platforms, is highly regarded.

What’s in it for you

• A competitive salary, including short-term and long-term incentives including access to an Employee Share Plan
• Hybrid work arrangements
• Wellbeing program that includes an extra 4 days of leave per year
• Birthday leave
• Purpose aligned volunteer days
• 20 days paid annual leave with an additional 3 paid days of annual leave between Christmas and New Year

Want to know more about what it's like to work at Australian Ethical? Check out our LinkedIn Life Page here: https://www.linkedin.com/company/australian-ethical-investment/life/ or our Careers and Culture page here: https://www.australianethical.com.au/work-with-us/

At Australian Ethical we embrace diversity in our people and thinking. We are committed to being an equal opportunities employer and never discriminate on the basis of race, religion, gender identity or expression, sexual orientation, age, marital or disability status.