Advertising Specialist

Digital Nomads HQ; Sunshine Coast Regional; On-site; AUD 60,000 - 80,000; Full time

Job summary

Digital Nomads HQ is expanding its paid advertising team on the Sunshine Coast. We’re seeking a Paid Advertising Specialist to manage campaigns across Google Ads, Meta, and LinkedIn, delivering real results for a diverse client portfolio.

You'll work with creative and strategy teams, conduct A/B tests, optimise budgets, and report actionable insights. If you love data-driven marketing and multi-client work, join us.

Qualifications

• 2–4 years of proven paid media campaign management experience.
• Advanced proficiency in Google Ads and Meta Ads Manager.
• Strong experience with LinkedIn Campaign Manager.
• Hands-on GA4 and conversion tracking experience.
• Proficiency in data analysis and reporting (Looker Studio, Excel/Sheets).
• Track record of improving campaign performance across industries.
• Excellent communication and ability to manage multiple clients.

Responsibilities

• Manage and optimise PPC campaigns across Google Ads, Meta, and LinkedIn.
• Develop data-driven strategies to improve ROAS, CPA, and CTR.
• Conduct A/B tests on ad creative, copy, audiences, and landing pages.
• Monitor budgets and allocate spend for maximum return.
• Analyse campaign performance and provide insights to clients.
• Create clear reports and present recommendations to clients.
• Collaborate with creative team on ad concepts and pages.
• Stay updated on platform changes and industry trends.
• Manage multiple client accounts simultaneously.

Skills

Paid media management

Google Ads Proficiency

Meta Ads Proficiency

LinkedIn Ads Proficiency

GA4 & analytics

Data reporting

Communication skills

Multi-client management

Tools

Google Ads Manager

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Looker Studio

Excel/Google Sheets

Shopify

Job description

Established 7 years ago, Digital Nomads HQ is an exceptional agency supporting local and national businesses across Australia. We're built on three core values: integrity, relationships, and excellence. Our team culture is everything to us – we've created an environment where talented people genuinely love coming to work.

We're expanding our paid advertising team further as demand for the agency continues! We're looking for someone who's as passionate about performance marketing as they are about being part of something special.

The Role

As a Paid Advertising Specialist, you'll manage and optimise paid media campaigns that deliver real results for our diverse client portfolio. You'll work closely with our creative and strategy teams to develop and execute campaigns across Google Ads, Meta platforms, and other paid channels.

What You'll Do:

• Manage and optimise PPC campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Develop data-driven strategies to improve ROAS, CPA, CTR, and other key performance metrics
• Conduct A/B testing on ad creative, copy, audiences, and landing pages
• Monitor campaign budgets and allocate spend for maximum return
• Analyse campaign performance and provide actionable insights to clients
• Create clear, compelling reports and present recommendations to clients
• Collaborate with our creative team on ad concepts and landing page optimization
• Stay ahead of platform updates, industry trends, and best practices
• Managing multiple client accounts simultaneously

What We Are Looking For:

• 2-4 years of proven experience managing paid media campaigns
• Advanced proficiency in Google Ads and Meta Ads Manager
• Strong experience with LinkedIn Campaign Manager
• Hands-on experience with Google Analytics (GA4) and conversion tracking
• Proficiency with data analysis and reporting tools (Google Looker Studio, Excel/Google Sheets)
• Track record of improving campaign performance across multiple industries
• Strong analytical and problem-solving skills with a data-first mindset
• Excellent communication skills – you can explain complex data simply
• Ability to manage multiple clients and deadlines effectively
• Google Ads certification (or willingness to obtain within first month)

Bonus Points:

• Experience with programmatic advertising or other paid channels
• Background in conversion rate optimization (CRO)
• Experience with Shopify or e-commerce campaigns
• Familiarity with HubSpot, SEMrush, or similar platforms