Performance Marketing Specialist

Australian Ethical Investment Ltd; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

Australian Ethical is seeking a commercially focused performance marketer to lead paid acquisition across Google Ads and Meta Ads. You’ll shape strategy, use data-driven insights to improve conversion and maximise ROI, and partner with agencies for strong execution.

3+ years in performance marketing with GA4/Tag Manager experience and a data-driven mindset will help you succeed in this role based in Sydney.

Qualifications

• 3+ years' experience in performance marketing across Google Ads and Meta Ads
• Strong experience in campaign reporting, analysis and data interpretation
• Hands-on experience with GA4, Google Tag Manager and dashboarding tools such as Looker Studio or Supermetrics
• Demonstrated campaign optimization across bidding, audience segmentation, A/B testing and real-time decisions
• Experience using AI tools and platform automation to improve efficiency and scale testing

Responsibilities

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
• Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities.
• Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
• Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling and campaign-aligned.
• Analyse campaign performance across CPC, CPL, CPA, ROI and full-funnel conversion, maintaining dashboards and reporting routines for decision-making.
• Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, for testing and reporting.
• Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing-page conversion and compliant delivery.

Skills

Performance marketing

Campaign strategy

Data interpretation

Agency management

Tools

GA4

Google Tag Manager

Looker Studio

Supermetrics

Google Ads

Meta Ads

AI tools

Job description

Australian Ethical is one of Australia's fastest-growing super fund and ethical investment managers. We are ASX-listed with over $14 billion in funds under management and offer a selection of award-winning managed funds and superannuation products.

Our purpose is to invest for a better world, and we have been pioneers in this space for almost 40 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. At Australian Ethical, we prove that money can be a force for good. We do this by staying true to our purpose, which is embedded throughout our organisation and drives our everyday activities as a business, investor, brand, employer, and corporate citizen. We’re a registered B Corp and fully committed to an inclusive, equitable and forward-thinking workplace culture.

Your new role:

In this role you'll lead the strategy and optimisation of paid acquisition channels across Google Ads, Meta Ads and other digital channels, using data-led insights to improve conversion, shape acquisition activity and maximise return on ad spend.

Key responsibilities include:

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
• Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities, ensuring strong execution and performance outcomes.
• Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
• Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling, compliant and aligned to campaign objectives.
• Analyse campaign performance across CPC, CPL, CPA, ROI and full-funnel conversion, maintaining dashboards and reporting routines that support commercial decision-making.
• Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, alongside AI tools for creative testing, analysis and reporting.
• Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing-page conversion and compliant campaign delivery.

What we're looking for

You're a commercially focused performance marketer with a growth mindset, strong strategic judgement and a genuine passion for data. You're confident using insights to optimise performance, partner with agency teams and connect campaign activity to measurable acquisition, conversion and return on media investment. If you bring the following, we'd love to hear from you:

• 3+ years' experience in performance marketing across Google Ads and Meta Ads, with strong knowledge of campaign strategy, optimisation levers, performance metrics and effective agency execution.
• Strong experience in campaign reporting, analysis and data interpretation to improve performance and ROI.
• Hands-on experience with GA4, Google Tag Manager and dashboarding tools such as Looker Studio or Supermetrics.
• Demonstrated campaign optimisation experience across bidding, audience segmentation, creative A/B testing and real-time performance decisions.
• Experience using AI tools and platform automation to improve efficiency, scale testing and support analysis.
• Experience developing or owning paid-media strategy and managing external media agencies or partners is highly regarded.
• B2C performance marketing experience in financial services, and exposure to programmatic, native content or emerging platforms, is highly regarded.