Performance Marketing Specialist

Placements24; Newlands; On-site; AUD 56,000 - 81,000; Full time

Benefits offered by this job

Performance bonus

Health insurance

Dental & Vision

Professional development

Team environment Queenstown

Time off & retirement plan

Job summary

Placements24 is seeking a data-driven Performance Marketing Specialist to optimize and scale online advertising across paid search, paid social, and other performance channels from its Queenstown offices. You will own campaign strategy, execution, and ongoing optimization to drive lead generation and customer acquisition.

You will analyze performance metrics daily, run A/B tests, and report insights to stakeholders, helping the business grow revenue through efficient paid media investments.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or a related analytical field.
• 3–5 years of experience in performance marketing with a strong focus on paid acquisition channels.
• Demonstrated expertise with Google Ads, Facebook Ads Manager, and other major PPC/paid social platforms.
• Advanced analytical skills and proficiency in using data to drive marketing decisions.
• Experience with web analytics tools like Google Analytics is essential.
• Strong understanding of conversion rate optimization (CRO) principles.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant channels.
• Conduct in-depth keyword research, audience targeting, and competitor analysis to inform campaign strategies.
• Monitor campaign performance daily, analyzing key metrics (CPA, ROAS, CTR, CPC) and identifying optimization opportunities.
• Develop and implement A/B tests for ad copy, creative assets, landing pages, and targeting parameters.
• Manage campaign budgets effectively to ensure maximum ROI and efficiency.
• Generate regular performance reports and provide actionable insights and recommendations to stakeholders.

Skills

Paid advertising

Google Ads

Facebook Ads Manager

Analytics

A/B Testing

Budget management

Campaign optimization

Education

Bachelor's degree in Marketing, Economics, Statistics, or related field

Tools

Google Ads Manager

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a data-driven Performance Marketing Specialist to optimize and scale their online advertising efforts in Queenstown . This role is central to driving measurable results through paid search, paid social, and other performance-based marketing channels. You will be responsible for campaign strategy, execution, ongoing analysis, and optimization to achieve key business objectives, such as lead generation and customer acquisition. This is a pivotal opportunity for a highly analytical marketer to make a significant impact on revenue growth.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant channels.
• Conduct in-depth keyword research, audience targeting, and competitor analysis to inform campaign strategies.
• Monitor campaign performance daily, analyzing key metrics (CPA, ROAS, CTR, CPC) and identifying optimization opportunities.
• Develop and implement A/B tests for ad copy, creative assets, landing pages, and targeting parameters.
• Manage campaign budgets effectively to ensure maximum ROI and efficiency.
• Generate regular performance reports and provide actionable insights and recommendations to stakeholders.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related analytical field.
• 3-5 years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Demonstrated expertise with Google Ads, Facebook Ads Manager, and other major PPC/paid social platforms.
• Advanced analytical skills and proficiency in using data to drive marketing decisions.
• Experience with web analytics tools like Google Analytics is essential.
• Strong understanding of conversion rate optimization (CRO) principles.

Benefits

• Competitive salary and significant bonus potential based on performance.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development, training, and industry certifications.
• A collaborative and goal-oriented team environment in Queenstown .
• Paid time off and retirement savings plan.