Digital Marketing Analyst

Placements24; Newlands; Hybrid; AUD 56,000 - 73,000; Full time

Benefits offered by this job

Fully remote work

Health, dental, and vision insurance

Professional development support

Performance-based bonuses

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join their team in Queenstown. You will measure, analyze, and report on the performance of digital campaigns and provide insights to optimize spend for maximum impact.

You''ll build dashboards, conduct deep-dive analyses, and collaborate with marketing teams to translate data into actionable recommendations. This remote-friendly role offers flexibility and opportunities for professional development.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• 3+ years of experience in digital marketing analysis or a similar analytical role.
• Proficiency in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of SQL for data extraction and manipulation.
• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Track, analyze, and report on key digital marketing metrics across all channels, including website traffic, conversion rates, ROI, and campaign performance.
• Develop dashboards and reports to visualize data and communicate insights to stakeholders.
• Conduct deep-dive analysis into campaign performance, user behavior, and market trends.
• Identify opportunities for optimization and provide data-backed recommendations to improve campaign effectiveness and customer acquisition.
• Collaborate with digital marketing managers to set campaign goals and KPIs.
• Utilize A/B testing and other methodologies to test and refine marketing strategies.

Skills

Analytical thinking

SQL

Web analytics

Communication

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical and data-driven Digital Marketing Analyst to join their team in Queenstown . This role is crucial for measuring, analyzing, and reporting on the performance of all digital marketing campaigns. You will provide insights that drive strategic decisions and optimize marketing spend for maximum impact. This position offers an excellent opportunity for a quantitative professional to play a key role in the success of our digital marketing efforts. You will work closely with various marketing teams to translate data into actionable recommendations, ensuring our strategies are effective and efficient.

Key Responsibilities

• Track, analyze, and report on key digital marketing metrics across all channels, including website traffic, conversion rates, ROI , and campaign performance.
• Develop dashboards and reports to visualize data and communicate insights to stakeholders.
• Conduct deep-dive analysis into campaign performance, user behavior, and market trends.
• Identify opportunities for optimization and provide data-backed recommendations to improve campaign effectiveness and customer acquisition.
• Collaborate with digital marketing managers to set campaign goals and KPIs.
• Utilize A/B testing and other methodologies to test and refine marketing strategies.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• 3+ years of experience in digital marketing analysis or a similar analytical role.
• Proficiency in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of SQL for data extraction and manipulation.
• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive annual salary with performance-based bonuses.
• Fully remote work arrangement for maximum flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Support for professional development, including relevant certifications.
• A data-centric work environment that values analytical thinking.